Recommendations of Oracles Acquisition Of Sun Microsystems Case Solution

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Recommendations of Oracles Acquisition Of Sun Microsystems Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the assessment of numerous alternatives, the company is recommended to think about alternative 3. As alternative 3 would permit the company to broaden in global markets without any decrease in its local profits and any deterioration of its market position. By thinking about Alternative 3, the company could preserve its shop experience and brand name uniqueness. Nevertheless, it could likewise consider alternative 2 that might enable the business to access the marketplaces without any possible financial investment. Although, the company might pursue alternative 1 which would enable the company to focus on prospective global markets rather than the regional markets but as the business is extremely based on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would lead to the significant decrease in company's revenue. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Oracles Acquisition Of Sun Microsystems Case Solution Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great alternative for increasing the worldwide existence of the business. The closing of domestic shops could highly affect the incomes of the company as above 90% of its shops are situated locally and closing those stores would eventually reduce the earnings of the company. The company has a long term market position in United States which can not be created soon in the new markets. The alternative would help the business to expand in global markets in addition to the removal of issues raised in its regional markets connected to its variety. The advantages and disadvantages for Alternative 1 are noted below;

Pros:

• Exploration of new international markets.
• Increase in income from international markets.
• Removal of issues connected to diversity.
• Earnings diversification.
• Step towards being a strong international brand.

Cons:

• Loss of comprehensive profits from the regional markets.
• Increase in competitors.
• Differences in cultures could led to a failure of the brand name especially in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Oracles Acquisition Of Sun Microsystems Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. could position a severe hazard to the market share of business. In this circumstance the business might consider presenting Click and Recommendations of Oracles Acquisition Of Sun Microsystems Case Solution shops. These stores with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Lowering competition threat
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the market position
• Elimination of brand Originality
• Removal of the terrific shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of revenues of the company. The advantages and disadvantages associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Exploration of brand-new worldwide markets.
• Boost in income from international markets.
• Earnings diversification.
• Action towards being a strong worldwide brand.

Cons:

• Continuation of concerns associated with variety.
• Distinctions in cultures might led to a failure of the brand name especially in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to acquire market share.



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