Recommendations of Online Marketing Strategies Of Bud.Tv Case Analysis

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Recommendations of Online Marketing Strategies Of Bud.Tv Case Study Solution

Recommendations On the basis of above internal and external analysis of the business along with the examination of different options, the company is advised to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets without any decrease in its local revenues and any wear and tear of its market position. The company could pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets however as the business is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the considerable decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Online Marketing Strategies Of Bud.Tv Case Help Stores

International Segments Growth towards international markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although a good choice for increasing the global presence of the business. The closing of domestic stores might extremely affect the earnings of the firm as above 90% of its stores are situated domestically and closing those shops would ultimately decrease the revenues of the firm. The company has a long term market position in US which can not be produced quickly in the brand-new markets. The alternative would help the company to broaden in worldwide markets in addition to the removal of problems raised in its regional markets connected to its variety. The benefits and drawbacks for Alternative 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in revenue from worldwide markets.
• Elimination of issues connected to diversity.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Loss of substantial profits from the local markets.
• Boost in competition.
• Distinctions in cultures could led to a failure of the brand specifically in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Online Marketing Strategies Of Bud.Tv Case Help Stores

Alternative 2 includes the intro of online market places through generating a proper company's site. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position a serious risk to the market share of business. Furthermore, the rivals are moving towards click and Recommendations of Online Marketing Strategies Of Bud.Tv Case Help stores with Gap presenting Piperline. This shift towards online markets could reduce the earnings for company. In this scenario the business might consider presenting Click and Recommendations of Online Marketing Strategies Of Bud.Tv Case Help stores. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores. The benefits and drawbacks of option 2 are given as follows;

Pros:

• Low financial investment
• Reducing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy new market entrance

Cons:

• Hazard to the market position
• Elimination of brand Individuality
• Elimination of the fantastic shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to broaden towards the international markets without closing its domestic stores that contributes to the major part of profits of the business. The advantages and disadvantages connected to Alternative 3 are provided below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Enlarging customer base
• Big Earnings
• Exploration of new global markets.
• Boost in revenue from worldwide markets.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures might caused a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.

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