Recommendations of Nokias Strategy In India Case Solution

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Recommendations of Nokias Strategy In India Case Study Help

RecommendationsOn the basis of above internal and external analysis of the business together with the evaluation of various options, the business is suggested to consider alternative 3. As alternative 3 would allow the business to expand in global markets with no decrease in its local incomes and any wear and tear of its market position. By thinking about Alternative 3, the business could preserve its store experience and brand uniqueness. It could likewise consider alternative 2 that could permit the business to access the markets without any prospective financial investment. Although, the business might pursue alternative 1 which would allow the company to concentrate on potential international markets instead of the local markets but as the company is extremely based on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the substantial decline in business's earnings. For that reason, the business is advised to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Nokias Strategy In India Case Help Stores

International SegmentsGrowth towards international markets through opening new shops in other Europe and Asian countries with closing domestic shops is although an excellent alternative for increasing the worldwide existence of the business. The closing of domestic shops might highly impact the profits of the company as above 90% of its stores are situated domestically and closing those shops would eventually lower the earnings of the firm. Additionally, the company has a long term market position in US which can not be generated quickly in the new markets. The choice would assist the business to broaden in worldwide markets together with the elimination of problems raised in its regional markets connected to its diversity. The advantages and disadvantages for Option 1 are noted below;


• Expedition of new worldwide markets.
• Increase in income from global markets.
• Removal of issues associated with diversity.
• Profits diversity.
• Action towards being a strong international brand name.


• Loss of substantial earnings from the regional markets.
• Increase in competitors.
• Differences in cultures could led to a failure of the brand specifically in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Nokias Strategy In India Case Solution Stores

Alternative 2 includes the intro of online market locations through creating an appropriate business's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. might pose a serious risk to the market share of company. Furthermore, the competitors are moving towards click and Recommendations of Nokias Strategy In India Case Analysis stores with Space introducing Piperline. This shift towards online markets could reduce the earnings for company. In this scenario the business could consider introducing Click and Recommendations of Nokias Strategy In India Case Help stores. These shops with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;


• Low investment
• Reducing competitors risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy brand-new market entryway


• Danger to the marketplace position
• Removal of brand name Individuality
• Elimination of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might think about, is to expand towards the global markets without closing its domestic shops that adds to the huge part of incomes of the business. The benefits and drawbacks associated with Alternative 3 are offered listed below;


• Reducing competitors risk
• Access to the world markets
• Increasing the size of customer base
• Big Incomes
• Exploration of brand-new international markets.
• Boost in income from worldwide markets.
• Income diversity.
• Step towards being a strong global brand.


• Continuation of concerns connected to variety.
• Differences in cultures might caused a failure of the brand name particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.

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