Recommendations of Nokias Strategy In India Case Analysis

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Recommendations of Nokias Strategy In India Case Study Analysis

On the basis of above internal and external analysis of the business together with the evaluation of numerous options, the company is recommended to consider alternative 3. As alternative 3 would enable the company to expand in global markets without any decrease in its local earnings and any degeneration of its market position. By thinking about Alternative 3, the business might preserve its store experience and brand uniqueness. However, it could likewise consider alternative 2 that might allow the company to access the marketplaces without any potential investment. The company might pursue alternative 1 which would make it possible for the business to focus on prospective global markets rather than the local markets but as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the significant decline in business's profits. The company is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Nokias Strategy In India Case Help Stores

The company has a long term market position in US which can not be created soon in the new markets. The alternative would assist the company to broaden in worldwide markets along with the elimination of issues raised in its local markets related to its diversity.

Pros:

• Exploration of new global markets.
• Increase in revenue from worldwide markets.
• Removal of issues associated with variety.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competition.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Nokias Strategy In India Case Help Stores

Alternative 2 consists of the intro of online market locations through producing an appropriate business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could pose an extreme risk to the market share of business. Furthermore, the competitors are moving towards click and Recommendations of Nokias Strategy In India Case Analysis shops with Space introducing Piperline. This shift towards online markets could minimize the profits for business. In this scenario the company could consider presenting Click and Recommendations of Nokias Strategy In India Case Analysis shops. These stores with a low requirement of funds to settle would allow the business to reach global markets, without ending its domestic stores. The pros and cons of alternative 2 are given as follows;

Pros:

• Low financial investment
• Reducing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand name Individuality
• Removal of the excellent shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to expand towards the worldwide markets without closing its domestic stores that adds to the huge part of incomes of the business. The advantages and disadvantages connected to Alternative 3 are offered listed below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Income diversity.
• Action towards being a strong global brand name.

Cons:

• Continuation of problems related to diversity.
• Differences in cultures could caused a failure of the brand especially in Asian nations.
• Low incomes at initial levels.
• Boost in marketing expenses to acquire market share.



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