Recommendations of Nestles Brand Management Strategies Case Analysis

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Recommendations of Nestles Brand Management Strategies Case Study Analysis

On the basis of above internal and external analysis of the business together with the assessment of numerous options, the business is recommended to consider alternative 3. As alternative 3 would permit the business to broaden in global markets without any decrease in its regional profits and any wear and tear of its market position. By considering Alternative 3, the business might maintain its shop experience and brand individuality. It might also think about alternative 2 that could permit the business to access the markets without any potential investment. The company could pursue alternative 1 which would enable the company to focus on prospective international markets rather than the regional markets but as the business is extremely dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decline in business's income. The business is recommended to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Nestles Brand Management Strategies Case Solution Stores

The company has a long term market position in US which can not be created soon in the brand-new markets. The alternative would help the business to expand in global markets along with the elimination of problems raised in its local markets related to its variety.

Pros:

• Expedition of new global markets.
• Increase in income from worldwide markets.
• Removal of problems related to diversity.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Increase in competition.
• Differences in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Nestles Brand Management Strategies Case Analysis Stores

Alternative 2 includes the intro of online market places through producing a correct business's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could position an extreme danger to the marketplace share of company. Moreover, the rivals are moving towards click and Recommendations of Nestles Brand Management Strategies Case Solution stores with Space introducing Piperline. This shift towards online markets could lower the earnings for company. In this circumstance the company might consider presenting Click and Recommendations of Nestles Brand Management Strategies Case Help shops. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores. The pros and cons of option 2 are offered as follows;

Pros:

• Low investment
• Lowering competitors hazard
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Removal of brand Originality
• Removal of the great shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to broaden towards the international markets without closing its domestic stores that adds to the major part of profits of the business. The benefits and drawbacks associated with Alternative 3 are provided listed below;

Pros:

• Minimizing competition risk
• Access to the world markets
• Expanding customer base
• Large Earnings
• Exploration of brand-new global markets.
• Boost in profits from worldwide markets.
• Profits diversity.
• Step towards being a strong international brand.

Cons:

• Extension of problems associated with variety.
• Differences in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.



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