Recommendations of Monsantos Roundup Ready Alfalfa Controversy Case Solution

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Recommendations of Monsantos Roundup Ready Alfalfa Controversy Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of various options, the company is recommended to think about alternative 3. As alternative 3 would enable the company to expand in international markets without any decrease in its local earnings and any deterioration of its market position. The business could pursue alternative 1 which would enable the company to focus on potential worldwide markets rather than the regional markets however as the business is highly reliant on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decrease in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Monsantos Roundup Ready Alfalfa Controversy Case Solution Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although a good choice for increasing the global existence of the company. Nevertheless, the closing of domestic stores could highly affect the revenues of the firm as above 90% of its shops are located domestically and closing those stores would ultimately minimize the incomes of the company. Moreover, the company has a long term market position in US which can not be produced quickly in the new markets. The alternative would assist the business to broaden in worldwide markets together with the elimination of issues raised in its local markets related to its variety. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new global markets.
• Boost in profits from worldwide markets.
• Removal of concerns associated with diversity.
• Earnings diversification.
• Step towards being a strong international brand.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competitors.
• Differences in cultures could resulted in a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Monsantos Roundup Ready Alfalfa Controversy Case Analysis Stores

Alternative 2 consists of the introduction of online market locations through producing a proper company's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on could posture a serious risk to the market share of company. Furthermore, the competitors are moving towards click and Recommendations of Monsantos Roundup Ready Alfalfa Controversy Case Analysis shops with Space introducing Piperline. This shift towards online markets could minimize the earnings for company. In this circumstance the company might think about introducing Click and Recommendations of Monsantos Roundup Ready Alfalfa Controversy Case Analysis shops. These stores with a low requirement of funds to settle would make it possible for the business to reach international markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Removal of brand Individuality
• Removal of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could think about, is to expand towards the international markets without closing its domestic shops that contributes to the major part of earnings of the company. The benefits and drawbacks related to Alternative 3 are offered listed below;

Pros:

• Minimizing competition danger
• Access to the world markets
• Enlarging consumer base
• Large Profits
• Exploration of brand-new worldwide markets.
• Boost in earnings from international markets.
• Earnings diversity.
• Step towards being a strong global brand.

Cons:

• Extension of problems related to variety.
• Differences in cultures might resulted in a failure of the brand name particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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