Recommendations of Microsoft Eu Antitrust Case Case Solution

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Recommendations of Microsoft Eu Antitrust Case Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of various options, the business is advised to think about alternative 3. As alternative 3 would allow the company to expand in worldwide markets without any reduction in its local revenues and any degeneration of its market position. The company could pursue alternative 1 which would allow the company to focus on prospective international markets rather than the regional markets however as the company is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Microsoft Eu Antitrust Case Case Help Stores

The company has a long term market position in US which can not be created soon in the brand-new markets. The alternative would help the business to expand in global markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Expedition of brand-new worldwide markets.
• Increase in profits from international markets.
• Elimination of issues related to diversity.
• Income diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures might led to a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Microsoft Eu Antitrust Case Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might position a serious danger to the market share of business. In this circumstance the business could consider presenting Click and Recommendations of Microsoft Eu Antitrust Case Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competitors hazard
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Removal of brand name Individuality
• Removal of the great shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of profits of the business. The advantages and disadvantages connected to Alternative 3 are given below;

Pros:

• Reducing competition risk
• Access to the world markets
• Expanding customer base
• Big Profits
• Exploration of new worldwide markets.
• Boost in revenue from global markets.
• Income diversification.
• Action towards being a strong international brand name.

Cons:

• Extension of concerns associated with diversity.
• Distinctions in cultures could caused a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to gain market share.



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