Recommendations of Michigan.Gov The Leading Integrated E-Government Portal Case Analysis

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Recommendations of Michigan.Gov The Leading Integrated E-Government Portal Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of different alternatives, the company is suggested to consider alternative 3. As alternative 3 would permit the business to expand in global markets without any reduction in its local profits and any deterioration of its market position. The business might pursue alternative 1 which would allow the company to focus on prospective international markets rather than the local markets however as the company is highly dependent on the local markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decline in business's income.

Aletrnative-1: Expanding International Brick and Recommendations of Michigan.Gov The Leading Integrated E-Government Portal Case Solution Stores

Expansion towards worldwide markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a good alternative for increasing the worldwide existence of the company. The closing of domestic shops could extremely affect the revenues of the firm as above 90% of its stores are located domestically and closing those stores would ultimately minimize the earnings of the firm. Additionally, the company has a long term market position in US which can not be generated quickly in the brand-new markets. The alternative would assist the company to expand in worldwide markets along with the removal of problems raised in its local markets connected to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of new global markets.
• Boost in profits from global markets.
• Removal of problems connected to diversity.
• Income diversification.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial profits from the regional markets.
• Boost in competitors.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian nations.
• Low incomes at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Michigan.Gov The Leading Integrated E-Government Portal Case Solution Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present a serious risk to the market share of company. In this circumstance the business could consider introducing Click and Recommendations of Michigan.Gov The Leading Integrated E-Government Portal Case Solution shops. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competitors risk
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand name Originality
• Removal of the great store experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to broaden towards the global markets without closing its domestic shops that adds to the huge part of revenues of the company. The benefits and drawbacks connected to Alternative 3 are offered listed below;

Pros:

• Reducing competition threat
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of new international markets.
• Boost in revenue from global markets.
• Profits diversification.
• Step towards being a strong international brand.

Cons:

• Extension of issues related to diversity.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.



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