Recommendations of Mcdonalds Corporation: Success Strategies In Recessionary Environment Case Help

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Recommendations of Mcdonalds Corporation: Success Strategies In Recessionary Environment Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the business is recommended to consider alternative 3. As alternative 3 would allow the company to expand in global markets without any reduction in its local profits and any degeneration of its market position. The business could pursue alternative 1 which would enable the business to focus on potential global markets rather than the regional markets however as the company is extremely dependent on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Mcdonalds Corporation: Success Strategies In Recessionary Environment Case Solution Stores

The business has a long term market position in United States which can not be produced soon in the new markets. The alternative would help the business to broaden in international markets along with the removal of issues raised in its regional markets related to its variety.

Pros:

• Exploration of new worldwide markets.
• Boost in profits from international markets.
• Elimination of issues connected to variety.
• Earnings diversity.
• Action towards being a strong international brand.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competitors.
• Differences in cultures might led to a failure of the brand name particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Mcdonalds Corporation: Success Strategies In Recessionary Environment Case Help Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might posture an extreme threat to the market share of company. In this circumstance the business might think about introducing Click and Recommendations of Mcdonalds Corporation: Success Strategies In Recessionary Environment Case Help stores. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops.

Pros:

• Low investment
• Lowering competitors danger
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Incomes
• Low Operating Expense
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Elimination of brand name Originality
• Removal of the excellent store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to broaden towards the international markets without closing its domestic stores that contributes to the huge part of revenues of the business. The pros and cons associated with Alternative 3 are given listed below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Expedition of brand-new worldwide markets.
• Increase in earnings from global markets.
• Income diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of concerns associated with diversity.
• Differences in cultures could resulted in a failure of the brand especially in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.



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