Recommendations of Mcdonalds Advertising Strategy: The Lost Ring Campaign Case Solution

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Recommendations of Mcdonalds Advertising Strategy: The Lost Ring Campaign Case Study Solution

On the basis of above internal and external analysis of the company together with the assessment of numerous options, the business is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in worldwide markets with no reduction in its local earnings and any degeneration of its market position. By considering Alternative 3, the business might keep its store experience and brand name individuality. It might also think about alternative 2 that could enable the business to access the markets without any prospective investment. Although, the company might pursue alternative 1 which would enable the business to focus on potential global markets rather than the regional markets but as the business is highly depending on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decline in business's earnings. The business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Mcdonalds Advertising Strategy: The Lost Ring Campaign Case Analysis Stores

Expansion towards international markets through opening new stores in other Europe and Asian nations with closing domestic shops is although an excellent option for increasing the worldwide existence of the business. Nevertheless, the closing of domestic shops might highly affect the revenues of the company as above 90% of its stores lie domestically and closing those shops would ultimately reduce the revenues of the firm. Moreover, the company has a long term market position in United States which can not be generated soon in the brand-new markets. The alternative would assist the business to broaden in international markets along with the removal of concerns raised in its regional markets associated with its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Increase in earnings from worldwide markets.
• Elimination of problems associated with variety.
• Revenue diversification.
• Step towards being a strong global brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competition.
• Distinctions in cultures might led to a failure of the brand name particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Mcdonalds Advertising Strategy: The Lost Ring Campaign Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might pose a severe risk to the market share of company. In this situation the business might think about introducing Click and Recommendations of Mcdonalds Advertising Strategy: The Lost Ring Campaign Case Help stores. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competition risk
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Threat to the market position
• Removal of brand Uniqueness
• Elimination of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could consider, is to broaden towards the global markets without closing its domestic shops that contributes to the major part of revenues of the company. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Expanding consumer base
• Big Incomes
• Expedition of brand-new international markets.
• Increase in profits from global markets.
• Earnings diversity.
• Action towards being a strong global brand.

Cons:

• Continuation of concerns related to diversity.
• Distinctions in cultures could led to a failure of the brand specifically in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to gain market share.



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