Recommendations of Mcdonalds Advertising Strategy The Lost Ring Campaign Case Help

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Recommendations of Mcdonalds Advertising Strategy The Lost Ring Campaign Case Study Help

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the business is recommended to think about alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its regional incomes and any deterioration of its market position. The company could pursue alternative 1 which would enable the business to focus on possible international markets rather than the local markets but as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decline in business's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Mcdonalds Advertising Strategy The Lost Ring Campaign Case Analysis Stores

The company has a long term market position in United States which can not be created soon in the new markets. The option would assist the company to expand in worldwide markets along with the elimination of issues raised in its regional markets related to its diversity.

Pros:

• Expedition of brand-new global markets.
• Increase in earnings from global markets.
• Elimination of concerns related to diversity.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Boost in competition.
• Distinctions in cultures could resulted in a failure of the brand especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Mcdonalds Advertising Strategy The Lost Ring Campaign Case Analysis Stores

Alternative 2 consists of the introduction of online market locations through generating a proper company's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might present an extreme hazard to the market share of company. The competitors are moving towards click and Recommendations of Mcdonalds Advertising Strategy The Lost Ring Campaign Case Help stores with Space introducing Piperline. This shift towards online markets might decrease the profits for business. In this circumstance the business might think about presenting Click and Recommendations of Mcdonalds Advertising Strategy The Lost Ring Campaign Case Help stores. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low financial investment
• Lowering competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Hazard to the market position
• Removal of brand name Individuality
• Removal of the excellent store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the huge part of earnings of the company. The advantages and disadvantages related to Alternative 3 are provided listed below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Increasing the size of consumer base
• Large Revenues
• Exploration of new global markets.
• Increase in income from global markets.
• Revenue diversity.
• Step towards being a strong global brand.

Cons:

• Continuation of issues associated with diversity.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to get market share.



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