Recommendations of Match.Com: The Worlds Leading Online Personals Site Case Help

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Recommendations of Match.Com: The Worlds Leading Online Personals Site Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of numerous alternatives, the company is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in international markets with no reduction in its local revenues and any degeneration of its market position. By thinking about Alternative 3, the company might maintain its store experience and brand name individuality. It could also think about alternative 2 that could enable the business to access the markets without any possible financial investment. The company might pursue alternative 1 which would enable the company to focus on possible worldwide markets rather than the regional markets but as the business is highly dependent on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decline in company's profits. For that reason, the company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Match.Com: The Worlds Leading Online Personals Site Case Help Stores

Growth towards global markets through opening new shops in other Europe and Asian countries with closing domestic shops is although a great alternative for increasing the international existence of the business. The closing of domestic stores might highly impact the profits of the firm as above 90% of its shops are situated locally and closing those stores would eventually decrease the profits of the company. The company has a long term market position in United States which can not be generated soon in the new markets. The alternative would assist the business to broaden in international markets along with the elimination of concerns raised in its regional markets related to its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of new global markets.
• Boost in earnings from global markets.
• Elimination of concerns related to diversity.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of substantial profits from the local markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Match.Com: The Worlds Leading Online Personals Site Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could pose an extreme threat to the market share of business. In this situation the business could consider introducing Click and Recommendations of Match.Com: The Worlds Leading Online Personals Site Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competitors danger
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Profits
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the marketplace position
• Elimination of brand name Originality
• Elimination of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to broaden towards the international markets without closing its domestic stores that contributes to the huge part of revenues of the business. The benefits and drawbacks associated with Alternative 3 are given listed below;

Pros:

• Minimizing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Exploration of new international markets.
• Increase in profits from international markets.
• Earnings diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues associated with variety.
• Distinctions in cultures could caused a failure of the brand specifically in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.



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