Recommendations of Match.Com The Worlds Leading Online Personals Site Case Analysis

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Recommendations of Match.Com The Worlds Leading Online Personals Site Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of various options, the company is suggested to consider alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any reduction in its regional incomes and any deterioration of its market position. The company might pursue alternative 1 which would enable the company to focus on prospective worldwide markets rather than the regional markets but as the company is extremely reliant on the local markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the considerable decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Match.Com The Worlds Leading Online Personals Site Case Analysis Stores

Expansion towards international markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great alternative for increasing the worldwide presence of the business. However, the closing of domestic shops might highly affect the revenues of the firm as above 90% of its stores lie domestically and closing those shops would eventually lower the profits of the firm. Moreover, the business has a long term market position in United States which can not be created soon in the new markets. The choice would assist the business to broaden in global markets together with the removal of issues raised in its local markets connected to its diversity. The benefits and drawbacks for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Boost in profits from worldwide markets.
• Elimination of problems connected to variety.
• Revenue diversity.
• Action towards being a strong worldwide brand.

Cons:

• Loss of comprehensive incomes from the regional markets.
• Increase in competition.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Match.Com The Worlds Leading Online Personals Site Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. could position an extreme danger to the market share of business. In this situation the business might think about presenting Click and Recommendations of Match.Com The Worlds Leading Online Personals Site Case Analysis stores. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competition risk
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Individuality
• Removal of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the global markets without closing its domestic stores that contributes to the huge part of earnings of the company. The benefits and drawbacks connected to Alternative 3 are given below;

Pros:

• Lowering competition danger
• Access to the world markets
• Increasing the size of customer base
• Large Revenues
• Exploration of brand-new international markets.
• Increase in revenue from global markets.
• Income diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures could led to a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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