Recommendations of Maruti Suzukis India Limited Competitive Strategies Of The Market Leader Case Analysis

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Recommendations of Maruti Suzukis India Limited Competitive Strategies Of The Market Leader Case Study Help

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the company is advised to consider alternative 3. As alternative 3 would enable the business to broaden in international markets without any reduction in its regional earnings and any wear and tear of its market position. The company could pursue alternative 1 which would allow the business to focus on possible worldwide markets rather than the regional markets however as the company is highly reliant on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the considerable decrease in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Maruti Suzukis India Limited Competitive Strategies Of The Market Leader Case Analysis Stores

The business has a long term market position in United States which can not be generated soon in the new markets. The option would help the business to expand in global markets along with the removal of problems raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new worldwide markets.
• Boost in profits from international markets.
• Elimination of problems associated with variety.
• Earnings diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive earnings from the local markets.
• Boost in competitors.
• Differences in cultures could resulted in a failure of the brand especially in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Maruti Suzukis India Limited Competitive Strategies Of The Market Leader Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could present an extreme threat to the market share of company. In this circumstance the company might consider presenting Click and Recommendations of Maruti Suzukis India Limited Competitive Strategies Of The Market Leader Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach global markets, without ending its domestic shops.

Pros:

• Low investment
• Decreasing competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand name Originality
• Elimination of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the huge part of incomes of the business. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Reducing competition hazard
• Access to the world markets
• Expanding customer base
• Large Revenues
• Exploration of new international markets.
• Increase in revenue from global markets.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of issues related to diversity.
• Distinctions in cultures could led to a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenses to acquire market share.



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