Recommendations of Maruti Suzukis Advertising Strategies Case Help

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Recommendations of Maruti Suzukis Advertising Strategies Case Study Solution

On the basis of above internal and external analysis of the company together with the assessment of various options, the business is recommended to think about alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any reduction in its local earnings and any wear and tear of its market position. By thinking about Alternative 3, the business might keep its store experience and brand individuality. It might also think about alternative 2 that might enable the company to access the markets without any potential financial investment. The company could pursue alternative 1 which would make it possible for the company to focus on possible global markets rather than the regional markets however as the business is highly reliant on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would result in the substantial decline in company's revenue. The business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Maruti Suzukis Advertising Strategies Case Help Stores

The business has a long term market position in US which can not be generated soon in the brand-new markets. The choice would help the company to expand in worldwide markets along with the removal of issues raised in its local markets related to its diversity.

Pros:

• Expedition of new international markets.
• Boost in revenue from global markets.
• Elimination of problems associated with variety.
• Revenue diversity.
• Action towards being a strong global brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competition.
• Distinctions in cultures could caused a failure of the brand name specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Maruti Suzukis Advertising Strategies Case Solution Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might position a serious risk to the market share of business. In this scenario the business might consider introducing Click and Recommendations of Maruti Suzukis Advertising Strategies Case Help shops. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Lowering competitors danger
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Large Profits
• Low Operating Costs
• Easy new market entryway

Cons:

• Risk to the marketplace position
• Elimination of brand Uniqueness
• Elimination of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the international markets without closing its domestic stores that adds to the huge part of incomes of the business. The pros and cons connected to Alternative 3 are given listed below;

Pros:

• Lowering competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Big Profits
• Expedition of brand-new worldwide markets.
• Increase in earnings from international markets.
• Income diversification.
• Step towards being a strong global brand.

Cons:

• Extension of problems associated with variety.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low revenues at initial levels.
• Increase in marketing expenditures to get market share.



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