Recommendations of Marriotts Customer-Focused E-Business Strategy Case Help

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Recommendations of Marriotts Customer-Focused E-Business Strategy Case Study Help

On the basis of above internal and external analysis of the business together with the evaluation of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would enable the company to broaden in global markets with no reduction in its regional profits and any degeneration of its market position. By considering Alternative 3, the business might preserve its store experience and brand name uniqueness. Nevertheless, it might also consider alternative 2 that might enable the company to access the marketplaces with no prospective investment. The company might pursue alternative 1 which would enable the company to focus on potential global markets rather than the regional markets however as the company is highly reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decline in business's profits. Therefore, the company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Marriotts Customer-Focused E-Business Strategy Case Solution Stores

Growth towards global markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a great alternative for increasing the worldwide presence of the business. However, the closing of domestic stores could highly impact the revenues of the company as above 90% of its shops are located domestically and closing those stores would ultimately decrease the earnings of the company. Furthermore, the company has a long term market position in US which can not be produced soon in the new markets. The option would assist the company to expand in international markets along with the removal of problems raised in its local markets associated with its variety. The pros and Cons for Alternative 1 are noted below;

Pros:

• Exploration of brand-new international markets.
• Boost in revenue from global markets.
• Removal of concerns connected to variety.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Marriotts Customer-Focused E-Business Strategy Case Help Stores

Alternative 2 consists of the intro of online market places through generating a correct business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present an extreme danger to the market share of company. Additionally, the competitors are moving towards click and Recommendations of Marriotts Customer-Focused E-Business Strategy Case Help shops with Gap introducing Piperline. This shift towards online markets could minimize the profits for company. In this situation the company might consider introducing Click and Recommendations of Marriotts Customer-Focused E-Business Strategy Case Solution stores. These stores with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic shops. The advantages and disadvantages of alternative 2 are provided as follows;

Pros:

• Low financial investment
• Minimizing competitors risk
• Access to the world markets
• Enlarging consumer base
• Easy to handle
• Big Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Threat to the market position
• Elimination of brand Uniqueness
• Elimination of the terrific store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business could think about, is to expand towards the international markets without closing its domestic shops that adds to the major part of revenues of the company. The advantages and disadvantages related to Alternative 3 are provided below;

Pros:

• Decreasing competition risk
• Access to the world markets
• Expanding consumer base
• Big Earnings
• Expedition of new global markets.
• Boost in profits from global markets.
• Earnings diversity.
• Step towards being a strong international brand name.

Cons:

• Continuation of concerns related to variety.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.



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