Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Help

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Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the business tax rate, company tax rate and basic tax rate had actually decreased which ultimately had an influence on the development of service revenues. This unforeseen growth in revenues will eventually increase the charitable activities in Canada in order to improve the business image and to market himself in an ethical way.

Economical Factor:

Due to the worldwide monetary crises in the year 2008 and 2009, the relative development of Gdp (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not provide the decrease in the per capita income of Canadian people in the year 2012 from the year 2011 however the development in per capita income have increased in decreasing method which might not be the reason to the decline in charitable activities due to the fact that the per capita income had grown in 2012 in contrast of 2011.

Social Factor:

As it has been decided that the Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Analysis will now target the primary and high school kids to increase the charitable activities and contributions in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years of ages, their income is very low as they are dependent upon their parents, delighted in the frozen treats and interested to offer the valuable donations for the better health of Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Solution of Canada.

Technological Factor:

Due to the technological advancement in Canada, the little and corporate services will produce more in less expense which ultimately lead towards the expense saving resulting in more revenues and margins which might lead towards the more involvement in the charitable activities and an annual occasion such as Wonder Reward Day in orderto supply the important donations for the better health of Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Solution of Canada.

Strategies:

There are four alternative techniques whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These 4 alternative methods are:

The essential concerns dealing with by the business relate to the
1. Time constraint of 3 months to make and carry out the technique in Toronto, Canada
2. A constant decline in the collection of contributions on annual basis
3. A decrease in the per shop income in Toronto which have stopped working to raise donations from here
4. A main focus of Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Analysis Structure is towards the advancement ofloyalty programs and the building of client relationships with potential consumers of Wonder Reward Day
5. Some franchise owners are disappointing their determination to take part in a yearly occasion day due to the believe that their participation in Miracle Treat Day are leading to the reduction of the profits together with the not any significant modification before and after revenues of their companies and companies

PEST Analysis:

1. Franchise Incentives: By supplying the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be produced through a yearly occasion called Miracle Treat Day.
For this function, the hospital needs to start the Reward contest such as the first place prizeon the basis of the greatest contribution, second location prizeon the basis of the 2nd greatest donation, third location reward on the basis of the third greatest donation, and a lot more. These prizes will encourage the franchise owners to participate more in the charitable activities in a yearly event of Miracle Treat Day.
2. Commitment Card: In order to develop and maintain more loyal consumers for Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Analysis to supply the valuable donations for the better health of Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Help of Canada, the hospital ought to produce the loyalty card program for the blizzards to established commitment in clients.
3. Schools: For the purpose to get the fast increase in variety of donations from the location of Toronto, hospital must include the number of schools found in Toronto to participate inan annual event such as Miracle Reward Dayto supply the important donations for the better health of Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Analysis of Canada.
Email Marketing: Using Email marketing ought to be implemented by the hospital to capture the variety of schools and franchise owners to take part in a yearly event such as Miracle Treat Dayto supply the valuable donations for the better health of Pestel Analysis of Marriotts Customer-Focused E-Business Strategy Case Analysis of Canada.

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