Recommendations of Marketing Strategies Of Harley-Davidson Case Analysis

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Recommendations of Marketing Strategies Of Harley-Davidson Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of various options, the company is recommended to consider alternative 3. As alternative 3 would permit the company to broaden in international markets without any reduction in its regional profits and any degeneration of its market position. The company might pursue alternative 1 which would enable the business to focus on potential worldwide markets rather than the local markets but as the company is highly dependent on the local markets with 90% of its stores in the United States, there fore pursuing alternative 1 would result in the significant decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies Of Harley-Davidson Case Analysis Stores

Growth towards worldwide markets through opening brand-new shops in other Europe and Asian countries with closing domestic shops is although a good option for increasing the worldwide presence of the business. The closing of domestic shops might highly affect the incomes of the company as above 90% of its stores are located locally and closing those stores would ultimately reduce the earnings of the firm. Furthermore, the business has a long term market position in US which can not be generated quickly in the new markets. The option would assist the company to broaden in international markets together with the elimination of problems raised in its local markets connected to its diversity. The benefits and drawbacks for Alternative 1 are noted below;

Pros:

• Expedition of brand-new worldwide markets.
• Boost in profits from international markets.
• Removal of concerns related to diversity.
• Income diversification.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive profits from the local markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low profits at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies Of Harley-Davidson Case Solution Stores

Alternative 2 consists of the introduction of online market places through producing an appropriate business's site. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on might position a serious danger to the marketplace share of company. The competitors are shifting towards click and Recommendations of Marketing Strategies Of Harley-Davidson Case Help shops with Space introducing Piperline. This shift towards online markets might decrease the earnings for company. In this circumstance the company might think about presenting Click and Recommendations of Marketing Strategies Of Harley-Davidson Case Analysis stores. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores. The pros and cons of alternative 2 are offered as follows;

Pros:

• Low investment
• Lowering competitors hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Removal of brand name Originality
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to broaden towards the international markets without closing its domestic stores that adds to the huge part of incomes of the company. The advantages and disadvantages associated with Alternative 3 are given below;

Pros:

• Lowering competition threat
• Access to the world markets
• Enlarging consumer base
• Large Revenues
• Expedition of brand-new international markets.
• Increase in profits from international markets.
• Revenue diversity.
• Step towards being a strong global brand name.

Cons:

• Extension of concerns associated with variety.
• Differences in cultures could caused a failure of the brand name especially in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.



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