Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Solution

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Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Study Solution

A Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Help might be carried out to develop various methods using the strengths of the business to obtain opportunities, overcome weak points and to lower the threats. It could also be used to examine that how specific weaknesses withstand certain chances and increase the risks. The strategies prepared using the Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Analysis are given as follows;
• Utilization of strong worldwide brand name position and funds in broadening towards prospective markets.
• Distinct brand name experience could help out the company to better position itself in brand-new markets.
• Resistance in expansion in the prospective global markets motivating variety.
• High prices limits the expansion in different Asian and African nations with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand name experience could be used to decrease the risk from prospective customers.
• Rigorous appearance policies could resulted in the customer shift towards Victoria with high social responsibility.
• Restricted target audience could led to a decline in the total market share of the business.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Help could be carried out to assess the accessibility of financial resources to the company that could be utilized in expansion towards international markets. The financial position of the business could be assessed by using the data given in the case Exhibit 1. The ratios that might be thought about in financial performance analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the business has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not appears to be possible and the company should put efforts in increasing its profits in addition to minimizing its functional costs to increase its revenue margins.

Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Analysis

Segmentation

Many of the business's Brick and Mortar stores are situated in US consisting of above 500 shops in almost each of the state of US. The business has also a global presence in 8 various nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its shops in the US.

Targeting

The business targets its clothing brand name to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the company connected to its competitors. For example, the business hires excellent looking men and women for its stores and follows a stringent look policy to keep destination of good-looking people towards its shops and supply a distinct brand experience.

Positioning

The business has actually placed its brand as a high-end brand targeting just a specific market sector. The business with its non-traditional methods of marketing through designs and representatives posters its brand image as a high-end clothing brand targeted to the cool and good-looking personalities in society. Although, this market position attracts numerous elite individuals towards the brand however it harms the business's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Marketing Strategies Of Harley-Davidson Case Solution faces a lot of competition in the market with the existence of various number of rivals in the market. Gap is also thought about to be a possible rival in local as well as in global; markets as the company is thinking about to shift in the international markets.

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