Recommendations of Marketing Strategies Of Businessworld Case Solution

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Recommendations of Marketing Strategies Of Businessworld Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of various options, the business is recommended to consider alternative 3. As alternative 3 would allow the business to expand in global markets without any reduction in its regional profits and any degeneration of its market position. The company could pursue alternative 1 which would allow the company to focus on prospective international markets rather than the regional markets however as the company is highly reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the significant decrease in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Strategies Of Businessworld Case Solution Stores

Growth towards international markets through opening new stores in other Europe and Asian countries with closing domestic stores is although a good alternative for increasing the international presence of the company. However, the closing of domestic shops could extremely affect the revenues of the company as above 90% of its shops are located domestically and closing those stores would ultimately lower the profits of the company. The business has a long term market position in US which can not be produced soon in the brand-new markets. The alternative would help the business to broaden in worldwide markets along with the elimination of concerns raised in its local markets related to its variety. The pros and Cons for Alternative 1 are noted below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in revenue from global markets.
• Elimination of problems connected to diversity.
• Revenue diversity.
• Action towards being a strong global brand name.

Cons:

• Loss of extensive profits from the regional markets.
• Increase in competitors.
• Distinctions in cultures could caused a failure of the brand particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Strategies Of Businessworld Case Analysis Stores

With the increased trends towards online shopping, the online stores like Amazon, Alibaba etc. might pose a serious threat to the market share of company. In this situation the business could think about presenting Click and Recommendations of Marketing Strategies Of Businessworld Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Threat to the marketplace position
• Removal of brand Individuality
• Removal of the terrific store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of revenues of the company. The advantages and disadvantages associated with Alternative 3 are provided below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Expanding customer base
• Large Earnings
• Exploration of brand-new worldwide markets.
• Increase in profits from global markets.
• Income diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Extension of concerns connected to diversity.
• Differences in cultures could resulted in a failure of the brand name specifically in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to gain market share.



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