Recommendations of Marketing Research At Pandg Case Help

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Recommendations of Marketing Research At Pandg Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of numerous options, the business is suggested to think about alternative 3. As alternative 3 would enable the business to expand in global markets without any decrease in its regional earnings and any wear and tear of its market position. The company could pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the local markets however as the business is extremely reliant on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Marketing Research At Pandg Case Solution Stores

The business has a long term market position in US which can not be produced quickly in the brand-new markets. The choice would help the business to expand in worldwide markets along with the elimination of concerns raised in its regional markets related to its variety.

Pros:

• Exploration of new international markets.
• Increase in earnings from international markets.
• Elimination of concerns related to variety.
• Revenue diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of substantial profits from the regional markets.
• Boost in competitors.
• Differences in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Marketing Research At Pandg Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could posture an extreme risk to the market share of company. In this situation the business might consider presenting Click and Recommendations of Marketing Research At Pandg Case Solution shops. These shops with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competition threat
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Hazard to the market position
• Elimination of brand Originality
• Removal of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the major part of earnings of the company. The pros and cons related to Alternative 3 are offered below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Enlarging customer base
• Big Profits
• Exploration of new global markets.
• Increase in revenue from international markets.
• Earnings diversity.
• Action towards being a strong worldwide brand.

Cons:

• Extension of issues associated with diversity.
• Differences in cultures could led to a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to gain market share.



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