Recommendations of Luxor Writing Instruments Private Limited: Marketing Pens In India Case Solution

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Recommendations of Luxor Writing Instruments Private Limited: Marketing Pens In India Case Study Help

On the basis of above internal and external analysis of the business along with the assessment of different options, the business is advised to consider alternative 3. As alternative 3 would permit the business to expand in international markets without any reduction in its regional earnings and any deterioration of its market position. The business could pursue alternative 1 which would enable the company to focus on potential worldwide markets rather than the local markets but as the company is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Luxor Writing Instruments Private Limited: Marketing Pens In India Case Solution Stores

Growth towards international markets through opening new stores in other Europe and Asian nations with closing domestic shops is although a great alternative for increasing the global existence of the company. However, the closing of domestic stores might highly affect the revenues of the company as above 90% of its shops are located domestically and closing those stores would eventually lower the profits of the company. The company has a long term market position in United States which can not be produced soon in the brand-new markets. The alternative would assist the business to expand in worldwide markets in addition to the elimination of issues raised in its local markets associated with its diversity. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Elimination of concerns connected to variety.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of substantial incomes from the local markets.
• Increase in competitors.
• Differences in cultures might resulted in a failure of the brand particularly in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Luxor Writing Instruments Private Limited: Marketing Pens In India Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could pose an extreme hazard to the market share of company. In this circumstance the company might consider introducing Click and Recommendations of Luxor Writing Instruments Private Limited: Marketing Pens In India Case Solution stores. These shops with a low requirement of funds to settle would make it possible for the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competitors danger
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Risk to the market position
• Elimination of brand name Originality
• Removal of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to expand towards the global markets without closing its domestic stores that contributes to the major part of incomes of the company. The advantages and disadvantages connected to Alternative 3 are offered below;

Pros:

• Reducing competitors risk
• Access to the world markets
• Expanding consumer base
• Large Incomes
• Expedition of new global markets.
• Boost in earnings from worldwide markets.
• Earnings diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of concerns related to diversity.
• Differences in cultures might caused a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to get market share.



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