Recommendations of Luxor Writing Instruments Private Limited Marketing Pens In India Case Solution

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Recommendations of Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is recommended to consider alternative 3. As alternative 3 would allow the business to expand in worldwide markets with no decrease in its local incomes and any degeneration of its market position. By thinking about Alternative 3, the company might keep its shop experience and brand name individuality. Nevertheless, it could likewise think about alternative 2 that might permit the business to access the marketplaces without any possible financial investment. Although, the business could pursue alternative 1 which would make it possible for the business to focus on prospective international markets instead of the regional markets but as the business is highly depending on the regional markets with 90% of its shops in the US, there fore pursuing alternative 1 would lead to the substantial decrease in business's profits. The company is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Luxor Writing Instruments Private Limited Marketing Pens In India Case Solution Stores

Expansion towards worldwide markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a good alternative for increasing the international existence of the company. The closing of domestic stores could highly affect the incomes of the company as above 90% of its shops are situated locally and closing those shops would eventually minimize the incomes of the company. Moreover, the business has a long term market position in US which can not be generated soon in the new markets. The choice would assist the company to expand in international markets in addition to the removal of concerns raised in its regional markets related to its diversity. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Exploration of new global markets.
• Increase in earnings from global markets.
• Elimination of issues connected to diversity.
• Earnings diversification.
• Action towards being a strong international brand.

Cons:

• Loss of substantial earnings from the local markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand especially in Asian countries.
• Low incomes at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Luxor Writing Instruments Private Limited Marketing Pens In India Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could posture a serious danger to the market share of company. In this situation the business could consider introducing Click and Recommendations of Luxor Writing Instruments Private Limited Marketing Pens In India Case Help stores. These stores with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competition risk
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Threat to the marketplace position
• Elimination of brand Originality
• Elimination of the excellent shop experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to expand towards the global markets without closing its domestic shops that contributes to the major part of earnings of the business. The benefits and drawbacks associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Large Earnings
• Expedition of new global markets.
• Increase in revenue from global markets.
• Earnings diversification.
• Action towards being a strong global brand.

Cons:

• Continuation of issues connected to diversity.
• Distinctions in cultures might caused a failure of the brand name especially in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenses to gain market share.



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