Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Solution

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Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Help

A Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Help might be performed to create numerous techniques using the strengths of the business to avail chances, get rid of weak points and to minimize the hazards. It might also be used to assess that how particular weak points withstand certain opportunities and increase the threats. The methods drafted using the Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Analysis are offered as follows;
• Utilization of strong global brand position and funds in broadening towards prospective markets.
• Distinct brand experience might help out the business to much better position itself in brand-new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High costs restricts the expansion in different Asian and African countries with low per capita earnings.
• Strong brand name acknowledgment, non-traditional methods of marketing and the distinct brand name experience could be made use of to reduce the danger from possible clients.
• Stringent appearance policies could caused the consumer shift towards Victoria with high social duty.
• Restricted target markets could resulted in a decrease in the overall market share of the business.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Solution might be performed to examine the accessibility of funds to the company that could be utilized in growth towards worldwide markets. The monetary position of the business might be evaluated by using the information given up the case Exhibition 1. The ratios that could be thought about in monetary efficiency analysis are given in the Table 1 below;

From the above Table 1, it could be seen that the company has a sensible financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net revenue margin does not appears to be potential and the business must put efforts in increasing its earnings along with minimizing its functional costs to increase its revenue margins.

Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Analysis

Segmentation

Most of the business's Brick and Mortar shops are located in US including above 500 shops in nearly each of the state of United States. The company has likewise a worldwide presence in 8 various countries with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas an overall of 54 stores in international markets that is probably the 10% of its stores in the United States.

Targeting

The company targets its clothing brand name to the young, tall and good-looking teenagers and kids that are considered to be cool. This targeting policy is accountable for numerous differences in the company connected to its competitors. The business employs great looking men and females for its stores and follows a stringent appearance policy to keep attraction of good-looking individuals towards its shops and provide a special brand name experience.

Positioning

The business has actually placed its brand name as a high-end brand targeting only a specific market segment. The company with its non-traditional methods of marketing through models and agents posters its brand image as a luxury clothes brand targeted to the cool and attractive characters in society. Although, this market position brings in numerous elite individuals towards the brand name but it injures the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Solution faces a lot of competition in the market with the presence of different variety of competitors in the market. A chart revealing the close rivals together with their qualities and the marketing technique is given in. it could be seen that the American Eagle Outfitters is thought about to be the strongest competitors for business with its marketing strategy related to the television programs. Moreover, Space is likewise considered to be a potential rival in local in addition to in global; markets as the company is thinking about to shift in the international markets. Together with it, Luxor Writing Instruments Private Limited Marketing Pens In India Case Study Analysis. with its flexible prices strategy and the Victoria's Street with its strong social status present an extreme hazard to the current market share of the Porter's 5 Forces analysis of Luxor Writing Instruments Private Limited Marketing Pens In India Case Solution.

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