Recommendations of Lgs Marketing Strategies In India Case Solution

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Recommendations of Lgs Marketing Strategies In India Case Study Analysis

On the basis of above internal and external analysis of the company together with the evaluation of different alternatives, the company is advised to think about alternative 3. As alternative 3 would allow the business to expand in global markets with no decrease in its regional revenues and any wear and tear of its market position. By thinking about Alternative 3, the business might maintain its shop experience and brand name originality. It might also think about alternative 2 that could permit the business to access the markets without any potential investment. The business might pursue alternative 1 which would make it possible for the company to focus on possible global markets rather than the regional markets but as the company is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would result in the substantial decrease in business's income. The company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Lgs Marketing Strategies In India Case Analysis Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although an excellent alternative for increasing the worldwide presence of the business. The closing of domestic stores could highly impact the profits of the company as above 90% of its stores are situated domestically and closing those stores would ultimately lower the profits of the firm. Furthermore, the business has a long term market position in US which can not be produced quickly in the brand-new markets. The choice would help the company to expand in international markets along with the elimination of issues raised in its local markets related to its diversity. The advantages and disadvantages for Alternative 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Increase in income from worldwide markets.
• Removal of problems connected to variety.
• Revenue diversity.
• Action towards being a strong international brand.

Cons:

• Loss of substantial earnings from the local markets.
• Increase in competitors.
• Distinctions in cultures might caused a failure of the brand particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Lgs Marketing Strategies In India Case Analysis Stores

Alternative 2 includes the intro of online market places through generating a correct business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. might position a serious threat to the market share of company. Moreover, the competitors are moving towards click and Recommendations of Lgs Marketing Strategies In India Case Analysis shops with Gap presenting Piperline. This shift towards online markets might lower the profits for company. In this situation the business might consider introducing Click and Recommendations of Lgs Marketing Strategies In India Case Help stores. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores. The benefits and drawbacks of alternative 2 are given as follows;

Pros:

• Low financial investment
• Minimizing competition threat
• Access to the world markets
• Enlarging customer base
• Easy to manage
• Large Earnings
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Danger to the marketplace position
• Elimination of brand name Uniqueness
• Elimination of the excellent store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company might consider, is to broaden towards the international markets without closing its domestic shops that adds to the huge part of earnings of the business. The advantages and disadvantages related to Alternative 3 are offered listed below;

Pros:

• Reducing competition danger
• Access to the world markets
• Expanding consumer base
• Big Revenues
• Exploration of new global markets.
• Increase in profits from worldwide markets.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of issues related to diversity.
• Differences in cultures could led to a failure of the brand name especially in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to get market share.



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