Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Help

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Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Study Help

A Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Help might be conducted to create different techniques utilizing the strengths of the business to avail opportunities, overcome weak points and to lower the hazards. It might likewise be used to examine that how specific weak points resist particular opportunities and increase the dangers. The strategies prepared using the Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Help are offered as follows;
• Usage of strong worldwide brand name position and funds in expanding towards prospective markets.
• Distinct brand experience might help out the company to better position itself in new markets.
• Resistance in expansion in the potential global markets motivating diversity.
• High costs restricts the growth in numerous Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the special brand experience could be used to minimize the danger from prospective consumers.
• Strict look policies might led to the consumer shift towards Victoria with high social duty.
• Limited target markets could led to a decline in the overall market share of the company.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Solution might be performed to evaluate the accessibility of funds to the company that could be utilized in expansion towards worldwide markets. The financial position of the company could be evaluated by utilizing the data given in the case Exhibition 1. The ratios that might be thought about in monetary efficiency analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. A 4.3% net profit margin does not seems to be potential and the company should put efforts in increasing its revenues along with minimizing its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Solution

Segmentation

Many of the company's Brick and Mortar shops are situated in United States including above 500 shops in nearly each of the state of US. The company has likewise an international presence in 8 various countries with its greatest number of shops situated in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its shops in the US.

Targeting

The company targets its clothing brand name to the young, high and attractive teens and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business related to its competitors. For example, the company employs excellent looking men and women for its shops and follows a strict appearance policy to preserve attraction of attractive people towards its shops and supply a special brand name experience.

Positioning

The company has positioned its brand as a high-end brand targeting only a particular market section. The company with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothes brand targeted to the cool and attractive personalities in society. Although, this market position draws in various elite individuals towards the brand however it harms the business's position in different communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Lgs Marketing Strategies In India Case Solution deals with a lot of competitors in the market with the presence of different number of rivals in the market. Gap is likewise considered to be a potential rival in regional as well as in global; markets as the company is thinking about to move in the global markets.

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