Recommendations of Lessons In Customer Service From Wal-Mart Case Solution

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Recommendations of Lessons In Customer Service From Wal-Mart Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of numerous alternatives, the business is suggested to think about alternative 3. As alternative 3 would permit the company to expand in global markets with no reduction in its local earnings and any wear and tear of its market position. By thinking about Alternative 3, the business might preserve its shop experience and brand name individuality. However, it might also consider alternative 2 that might permit the business to access the markets with no prospective financial investment. The business might pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the local markets however as the company is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the significant decline in business's income. Therefore, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Lessons In Customer Service From Wal-Mart Case Solution Stores

Expansion towards worldwide markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although a great choice for increasing the worldwide presence of the company. The closing of domestic stores could highly affect the revenues of the company as above 90% of its shops are located domestically and closing those shops would eventually decrease the earnings of the company. Additionally, the business has a long term market position in US which can not be generated soon in the brand-new markets. The choice would assist the company to expand in global markets along with the removal of problems raised in its local markets associated with its variety. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of brand-new global markets.
• Boost in income from international markets.
• Removal of concerns connected to diversity.
• Income diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of substantial revenues from the local markets.
• Increase in competitors.
• Differences in cultures could led to a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Lessons In Customer Service From Wal-Mart Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might position a severe hazard to the market share of company. In this situation the business might think about presenting Click and Recommendations of Lessons In Customer Service From Wal-Mart Case Analysis stores. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low investment
• Minimizing competition danger
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Revenues
• Low Operating Expense
• Easy new market entrance

Cons:

• Danger to the market position
• Elimination of brand Individuality
• Elimination of the excellent store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company might think about, is to expand towards the international markets without closing its domestic shops that adds to the major part of earnings of the company. The benefits and drawbacks related to Alternative 3 are given below;

Pros:

• Minimizing competitors danger
• Access to the world markets
• Expanding consumer base
• Large Earnings
• Exploration of new worldwide markets.
• Boost in profits from international markets.
• Profits diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of issues associated with diversity.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to get market share.



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