Recommendations of Legend: Redefining The Rules Of Marketing Pcs In China Case Solution

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Recommendations of Legend: Redefining The Rules Of Marketing Pcs In China Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the company is recommended to think about alternative 3. As alternative 3 would allow the company to broaden in global markets without any decrease in its regional revenues and any degeneration of its market position. The company could pursue alternative 1 which would allow the business to focus on possible international markets rather than the regional markets however as the company is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Legend: Redefining The Rules Of Marketing Pcs In China Case Solution Stores

Growth towards international markets through opening new shops in other Europe and Asian nations with closing domestic shops is although a great alternative for increasing the global existence of the business. However, the closing of domestic stores could extremely impact the revenues of the firm as above 90% of its stores are located domestically and closing those shops would ultimately reduce the revenues of the firm. Moreover, the business has a long term market position in United States which can not be generated soon in the new markets. The alternative would assist the company to expand in worldwide markets in addition to the elimination of problems raised in its local markets connected to its variety. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Increase in revenue from international markets.
• Elimination of issues connected to variety.
• Revenue diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competition.
• Distinctions in cultures might resulted in a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Legend: Redefining The Rules Of Marketing Pcs In China Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could present an extreme hazard to the market share of business. In this circumstance the business could consider presenting Click and Recommendations of Legend: Redefining The Rules Of Marketing Pcs In China Case Help shops. These stores with a low requirement of funds to settle would allow the company to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competitors hazard
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Revenues
• Low Operating Costs
• Easy brand-new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could think about, is to broaden towards the international markets without closing its domestic shops that contributes to the huge part of incomes of the business. The benefits and drawbacks associated with Alternative 3 are provided below;

Pros:

• Minimizing competitors threat
• Access to the world markets
• Expanding customer base
• Big Earnings
• Expedition of new worldwide markets.
• Increase in profits from international markets.
• Revenue diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of issues related to diversity.
• Distinctions in cultures might caused a failure of the brand name particularly in Asian nations.
• Low revenues at preliminary levels.
• Boost in marketing expenditures to acquire market share.



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