Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Solution

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Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Study Solution

A Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Analysis could be performed to design different strategies utilizing the strengths of the company to avail chances, conquer weaknesses and to lower the risks. It could also be used to assess that how certain weaknesses resist certain chances and increase the hazards. The methods drafted utilizing the Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Solution are given as follows;
• Usage of strong global brand position and financial resources in broadening towards prospective markets.
• Distinct brand experience might assist the company to much better position itself in brand-new markets.
• Resistance in growth in the potential international markets motivating diversity.
• High rates limits the growth in various Asian and African countries with low per capita income.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand experience could be used to minimize the threat from possible consumers.
• Rigorous look policies could led to the customer shift towards Victoria with high social responsibility.
• Limited target markets could resulted in a decrease in the total market share of the business.
These methods might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Analysis might be conducted to assess the availability of funds to the business that could be used in expansion towards worldwide markets. The financial position of the company might be evaluated by utilizing the data given in the case Display 1. The ratios that could be thought about in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the company has an affordable financial efficiency with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net profit margin does not appears to be prospective and the business should put efforts in increasing its incomes along with minimizing its functional expenses to increase its profit margins.

Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Help

Segmentation

Many of the company's Brick and Mortar shops are located in United States consisting of above 500 stores in practically each of the state of US. The company has also a global presence in 8 different nations with its highest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 shops in worldwide markets that is probably the 10% of its stores in the US.

Targeting

The business targets its clothing brand name to the young, tall and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for numerous differences in the business related to its rivals. The business hires excellent looking males and women for its shops and follows a rigorous look policy to preserve attraction of good-looking people towards its stores and offer a distinct brand name experience.

Positioning

The business has actually placed its brand as a high-end brand name targeting only a specific market segment. The business with its non-traditional ways of marketing through models and agents posters its brand name image as a high-end clothes brand name targeted to the cool and attractive personalities in society. Although, this market position attracts different elite individuals towards the brand however it hurts the company's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Analysis deals with a great deal of competition in the market with the presence of numerous number of competitors in the market. A chart showing the close rivals together with their characteristics and the marketing technique is given up. it might be seen that the American Eagle Outfitters is considered to be the strongest rivals for company with its marketing strategy related to the tv shows. Furthermore, Space is also considered to be a prospective competitor in local in addition to in international; markets as the company is thinking about to move in the worldwide markets. Together with it, Legend: Redefining The Rules Of Marketing Pcs In China Case Study Analysis. with its versatile prices strategy and the Victoria's Street with its strong social status posture a severe threat to the existing market share of the Porter's 5 Forces analysis of Legend: Redefining The Rules Of Marketing Pcs In China Case Help.

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