Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Solution

Disclaimer: This is only sample format for the case and not the actual case solution. Place your order on the website to get your own case solution originally solved.

Home >> Ibs Center For Management Research >> Legend Redefining The Rules Of Marketing Pcs In China >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Study Analysis

A Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Solution could be carried out to design various methods utilizing the strengths of the business to obtain chances, overcome weak points and to decrease the threats. It might also be utilized to evaluate that how specific weak points withstand certain opportunities and increase the dangers. The techniques prepared using the Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Solution are offered as follows;
• Utilization of strong worldwide brand name position and funds in broadening towards possible markets.
• Distinct brand experience could assist the business to much better position itself in new markets.
• Resistance in expansion in the possible global markets motivating variety.
• High costs limits the expansion in various Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand name experience might be made use of to lower the threat from possible consumers.
• Rigorous look policies might led to the customer shift towards Victoria with high social duty.
• Restricted target audience might resulted in a decrease in the overall market share of the business.
These techniques could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Solution might be conducted to evaluate the availability of funds to the business that could be used in expansion towards international markets. The financial position of the company could be assessed by using the data given in the case Exhibit 1. The ratios that might be considered in monetary performance analysis are given in the Table 1 listed below;

From the above Table 1, it could be seen that the company has a sensible monetary efficiency with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net profit margin does not appears to be possible and the company must put efforts in increasing its revenues along with reducing its functional costs to increase its profit margins.

Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Help

Segmentation

The division analysis consists of the analysis of various service segments of the company in domestic and the worldwide, markets. The majority of the company's Physical shops are located in United States consisting of above 500 shops in almost each of the state of United States. However, the company has likewise a worldwide existence in 8 different countries with its highest number of stores situated in UK i.e. 21. The companyhas a total of 54 stores in worldwide markets that is most likely the 10% of its shops in the United States. It indicates that bulk of the revenues of the company come from the regional markets. The company is thinking about to expand its shops into 7 more European and Asian nations. A chart showing the presence of the business in different global markets is given in the Appendix 2.

Targeting

The company targets its clothing brand to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is responsible for numerous distinctions in the business related to its competitors. For instance, the company hires great looking males and females for its shops and follows a stringent appearance policy to keep destination of attractive individuals towards its shops and offer a special brand experience.

Positioning

The company has placed its brand as a high-end brand targeting only a specific market segment. The business with its non-traditional methods of marketing through models and agents posters its brand image as a high-end clothing brand name targeted to the cool and attractive personalities in society. This market position draws in different elite individuals towards the brand however it hurts the business's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Legend Redefining The Rules Of Marketing Pcs In China Case Solution faces a lot of competition in the market with the existence of numerous number of rivals in the market. Space is also considered to be a prospective rival in local as well as in global; markets as the company is considering to shift in the worldwide markets.

This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.