Recommendations of Leadership: The Bill Gates Way Case Solution

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Recommendations of Leadership: The Bill Gates Way Case Study Solution

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the company is advised to think about alternative 3. As alternative 3 would permit the business to expand in worldwide markets without any decrease in its regional incomes and any deterioration of its market position. The company could pursue alternative 1 which would enable the company to focus on prospective international markets rather than the regional markets but as the business is extremely dependent on the regional markets with 90% of its shops in the US, there fore pursuing option 1 would result in the considerable decline in company's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Leadership: The Bill Gates Way Case Analysis Stores

Growth towards international markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a great choice for increasing the international presence of the company. The closing of domestic shops could highly affect the revenues of the firm as above 90% of its stores are situated locally and closing those shops would eventually minimize the profits of the firm. The business has a long term market position in United States which can not be created quickly in the brand-new markets. The option would assist the business to broaden in global markets in addition to the elimination of problems raised in its regional markets related to its diversity. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of new worldwide markets.
• Increase in revenue from global markets.
• Elimination of issues connected to diversity.
• Profits diversity.
• Step towards being a strong global brand.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could led to a failure of the brand especially in Asian countries.
• Low revenues at preliminary levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Leadership: The Bill Gates Way Case Analysis Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could present a serious danger to the market share of company. In this situation the business might think about introducing Click and Recommendations of Leadership: The Bill Gates Way Case Analysis stores. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic shops.

Pros:

• Low financial investment
• Reducing competition hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Large Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand name Uniqueness
• Removal of the excellent store experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to expand towards the worldwide markets without closing its domestic stores that contributes to the major part of revenues of the company. The advantages and disadvantages connected to Alternative 3 are offered below;

Pros:

• Reducing competitors threat
• Access to the world markets
• Increasing the size of customer base
• Large Profits
• Expedition of new global markets.
• Boost in revenue from global markets.
• Revenue diversity.
• Step towards being a strong worldwide brand.

Cons:

• Continuation of concerns associated with diversity.
• Distinctions in cultures could led to a failure of the brand especially in Asian nations.
• Low earnings at preliminary levels.
• Boost in marketing expenditures to gain market share.



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