Recommendations of Kodaks Digital Journey Case Solution
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Recommendations of Kodaks Digital Journey Case Study Analysis
On the basis of above internal and external analysis of the company along with the assessment of different alternatives, the company is recommended to think about alternative 3. As alternative 3 would enable the company to expand in international markets without any reduction in its local profits and any wear and tear of its market position. The company could pursue alternative 1 which would enable the company to focus on prospective international markets rather than the local markets but as the company is extremely dependent on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the considerable decline in business's earnings.
Aletrnative-1: Expanding International Brick and Recommendations of Kodaks Digital Journey Case Help Stores
The company has a long term market position in US which can not be created soon in the brand-new markets. The choice would help the company to expand in international markets along with the elimination of problems raised in its regional markets related to its variety.
Pros:
• Expedition of new global markets.
• Increase in profits from global markets.
• Removal of problems connected to diversity.
• Earnings diversity.
• Action towards being a strong international brand.
Cons:
• Loss of comprehensive earnings from the local markets.
• Increase in competition.
• Differences in cultures might caused a failure of the brand specifically in Asian countries.
• Low profits at initial levels.
• Increase in marketing expenditures to acquire market share.
Alternative-2: Introduction of Click and Recommendations of Kodaks Digital Journey Case Analysis Stores
Alternative 2 includes the introduction of online market locations through creating a proper company's website. With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could present an extreme risk to the market share of company. Moreover, the rivals are shifting towards click and Recommendations of Kodaks Digital Journey Case Help stores with Gap presenting Piperline. This shift towards online markets could lower the revenues for company. In this scenario the company could consider presenting Click and Recommendations of Kodaks Digital Journey Case Solution stores. These stores with a low requirement of funds to settle would make it possible for the business to reach global markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are provided as follows;
Pros:
• Low investment
• Lowering competitors risk
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Profits
• Low Operating Costs
• Easy new market entryway
Cons:
• Danger to the marketplace position
• Removal of brand Originality
• Elimination of the terrific store experience.
• Threat of decline in elite sales.
Alternative-3: Expansion towards International Markets Without closing Domestic Stores
Another alternative that the business might think about, is to expand towards the global markets without closing its domestic stores that adds to the major part of earnings of the business. The advantages and disadvantages related to Alternative 3 are offered below;
Pros:
• Lowering competition risk
• Access to the world markets
• Increasing the size of customer base
• Big Incomes
• Expedition of brand-new international markets.
• Boost in profits from global markets.
• Profits diversity.
• Action towards being a strong international brand name.
Cons:
• Extension of problems associated with variety.
• Differences in cultures might led to a failure of the brand especially in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to gain market share.
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