Porter's 5 Forces analysis of Kodaks Digital Journey Case Analysis

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Porter's 5 Forces analysis of Kodaks Digital Journey Case Study Analysis

A Porter's 5 Forces analysis of Kodaks Digital Journey Case Analysis could be carried out to create various techniques using the strengths of the business to obtain opportunities, get rid of weak points and to decrease the hazards. It could likewise be used to examine that how specific weak points withstand particular opportunities and increase the risks. The methods drafted using the Porter's 5 Forces analysis of Kodaks Digital Journey Case Solution are provided as follows;
• Utilization of strong international brand position and financial resources in broadening towards possible markets.
• Distinct brand name experience could help out the company to much better position itself in brand-new markets.
• Resistance in expansion in the potential worldwide markets motivating variety.
• High rates restricts the expansion in different Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand name experience might be utilized to lower the risk from possible clients.
• Stringent look policies could resulted in the customer shift towards Victoria with high social responsibility.
• Limited target markets might resulted in a decline in the overall market share of the company.
These strategies might help the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Kodaks Digital Journey Case Solution could be conducted to examine the schedule of funds to the company that could be utilized in expansion towards global markets. The monetary position of the business could be examined by using the information given up the case Exhibit 1. The ratios that could be thought about in financial performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a reasonable monetary efficiency with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net earnings margin does not seems to be potential and the company needs to put efforts in increasing its earnings along with decreasing its operational expenses to increase its profit margins.

Porter's 5 Forces analysis of Kodaks Digital Journey Case Solution

Segmentation

Many of the business's Brick and Mortar shops are located in United States consisting of above 500 shops in nearly each of the state of US. The business has likewise an international existence in 8 different nations with its greatest number of shops located in United Kingdom i.e. 21. The companyhas an overall of 54 shops in worldwide markets that is most likely the 10% of its stores in the United States.

Targeting

The company targets its clothing brand to the young, high and attractive teenagers and kids that are thought about to be cool. This targeting policy is responsible for various distinctions in the business related to its rivals. For instance, the company works with excellent looking men and women for its shops and follows a stringent look policy to keep tourist attraction of attractive people towards its stores and offer a special brand experience.

Positioning

The company has placed its brand name as a high-end brand name targeting just a specific market sector. The company with its non-traditional methods of marketing through designs and agents posters its brand name image as a high-end clothes brand name targeted to the cool and good-looking characters in society. This market position attracts different elite individuals towards the brand however it hurts the company's position in numerous communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Kodaks Digital Journey Case Help faces a lot of competition in the market with the presence of various number of rivals in the market. Gap is likewise thought about to be a possible competitor in regional as well as in worldwide; markets as the company is considering to move in the global markets.

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