Recommendations of Kerry Packer: Australias Richest Media Baron Case Analysis

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Recommendations of Kerry Packer: Australias Richest Media Baron Case Study Help

On the basis of above internal and external analysis of the business along with the evaluation of various alternatives, the business is recommended to think about alternative 3. As alternative 3 would allow the business to broaden in worldwide markets without any reduction in its local revenues and any deterioration of its market position. The company could pursue alternative 1 which would enable the business to focus on possible worldwide markets rather than the regional markets however as the company is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decline in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Kerry Packer: Australias Richest Media Baron Case Analysis Stores

The business has a long term market position in United States which can not be generated quickly in the brand-new markets. The alternative would assist the company to expand in global markets along with the removal of problems raised in its regional markets related to its diversity.

Pros:

• Expedition of new global markets.
• Boost in earnings from international markets.
• Elimination of concerns associated with variety.
• Income diversification.
• Action towards being a strong international brand.

Cons:

• Loss of comprehensive earnings from the regional markets.
• Increase in competition.
• Distinctions in cultures might resulted in a failure of the brand name especially in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Kerry Packer: Australias Richest Media Baron Case Help Stores

Alternative 2 consists of the introduction of online market locations through generating an appropriate business's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could pose an extreme danger to the market share of business. The competitors are shifting towards click and Recommendations of Kerry Packer: Australias Richest Media Baron Case Analysis stores with Space introducing Piperline. This shift towards online markets might lower the revenues for business. In this situation the company could consider presenting Click and Recommendations of Kerry Packer: Australias Richest Media Baron Case Help shops. These shops with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic stores. The advantages and disadvantages of option 2 are given as follows;

Pros:

• Low investment
• Lowering competitors danger
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Earnings
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Danger to the market position
• Removal of brand name Uniqueness
• Elimination of the terrific shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business might consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of earnings of the business. The advantages and disadvantages associated with Alternative 3 are given below;

Pros:

• Reducing competition threat
• Access to the world markets
• Enlarging customer base
• Big Revenues
• Exploration of brand-new global markets.
• Increase in profits from international markets.
• Earnings diversity.
• Action towards being a strong global brand name.

Cons:

• Extension of issues connected to diversity.
• Differences in cultures might led to a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Increase in marketing expenses to acquire market share.



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