Recommendations of Johnson And Johnsons Health And Wellness Programme Case Help

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Recommendations of Johnson And Johnsons Health And Wellness Programme Case Study Solution

On the basis of above internal and external analysis of the business along with the assessment of various alternatives, the company is recommended to think about alternative 3. As alternative 3 would permit the business to broaden in international markets without any reduction in its regional revenues and any degeneration of its market position. The business could pursue alternative 1 which would make it possible for the company to focus on possible international markets rather than the regional markets however as the company is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the substantial decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of Johnson And Johnsons Health And Wellness Programme Case Analysis Stores

Expansion towards worldwide markets through opening brand-new stores in other Europe and Asian countries with closing domestic stores is although a great option for increasing the worldwide presence of the business. The closing of domestic stores might extremely affect the revenues of the company as above 90% of its stores are situated domestically and closing those stores would ultimately reduce the profits of the firm. The company has a long term market position in US which can not be produced soon in the new markets. The choice would assist the company to broaden in international markets together with the removal of issues raised in its regional markets associated with its variety. The benefits and drawbacks for Option 1 are listed below;

Pros:

• Expedition of new worldwide markets.
• Increase in revenue from worldwide markets.
• Elimination of problems related to diversity.
• Earnings diversification.
• Step towards being a strong international brand.

Cons:

• Loss of extensive earnings from the regional markets.
• Increase in competition.
• Distinctions in cultures could resulted in a failure of the brand particularly in Asian countries.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Johnson And Johnsons Health And Wellness Programme Case Analysis Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could posture an extreme threat to the market share of company. In this scenario the company could consider introducing Click and Recommendations of Johnson And Johnsons Health And Wellness Programme Case Solution shops. These stores with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic stores.

Pros:

• Low investment
• Minimizing competition risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Big Earnings
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Elimination of brand Originality
• Removal of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to expand towards the international markets without closing its domestic stores that contributes to the huge part of revenues of the company. The pros and cons associated with Alternative 3 are provided listed below;

Pros:

• Decreasing competitors hazard
• Access to the world markets
• Expanding customer base
• Big Earnings
• Exploration of new international markets.
• Boost in profits from global markets.
• Income diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of problems related to diversity.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenditures to acquire market share.



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