Recommendations of Johnson And Johnson Tylenol Controversies Case Analysis

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Recommendations of Johnson And Johnson Tylenol Controversies Case Study Solution

On the basis of above internal and external analysis of the business along with the examination of different alternatives, the business is advised to think about alternative 3. As alternative 3 would enable the business to expand in international markets without any reduction in its regional profits and any deterioration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the regional markets but as the company is highly dependent on the regional markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the substantial decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Johnson And Johnson Tylenol Controversies Case Solution Stores

The business has a long term market position in US which can not be produced quickly in the new markets. The choice would assist the business to expand in international markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of brand-new worldwide markets.
• Boost in earnings from worldwide markets.
• Removal of concerns related to diversity.
• Profits diversity.
• Step towards being a strong international brand name.

Cons:

• Loss of substantial revenues from the regional markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand name particularly in Asian nations.
• Low incomes at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Johnson And Johnson Tylenol Controversies Case Solution Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on could pose a severe threat to the market share of company. In this scenario the business might consider presenting Click and Recommendations of Johnson And Johnson Tylenol Controversies Case Analysis shops. These shops with a low requirement of funds to settle would enable the business to reach global markets, without ending its domestic stores.

Pros:

• Low financial investment
• Reducing competition hazard
• Access to the world markets
• Expanding customer base
• Easy to handle
• Big Incomes
• Low Operating Costs
• Easy brand-new market entrance

Cons:

• Hazard to the market position
• Elimination of brand name Individuality
• Elimination of the great store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the company could think about, is to broaden towards the global markets without closing its domestic stores that contributes to the major part of profits of the company. The pros and cons connected to Alternative 3 are given below;

Pros:

• Decreasing competitors risk
• Access to the world markets
• Expanding consumer base
• Large Earnings
• Expedition of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Revenue diversity.
• Step towards being a strong global brand.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures might led to a failure of the brand name especially in Asian countries.
• Low earnings at initial levels.
• Boost in marketing expenses to get market share.



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