Recommendations of Idea Cellulars Advertising And Promotion Strategies Case Analysis

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Recommendations of Idea Cellulars Advertising And Promotion Strategies Case Study Analysis

On the basis of above internal and external analysis of the business along with the examination of different alternatives, the company is advised to think about alternative 3. As alternative 3 would enable the company to broaden in global markets without any reduction in its regional revenues and any deterioration of its market position. The business could pursue alternative 1 which would allow the company to focus on possible international markets rather than the regional markets but as the company is highly reliant on the local markets with 90% of its shops in the United States, there fore pursuing alternative 1 would result in the considerable decline in company's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Idea Cellulars Advertising And Promotion Strategies Case Help Stores

Growth towards global markets through opening brand-new shops in other Europe and Asian countries with closing domestic shops is although an excellent alternative for increasing the worldwide existence of the company. Nevertheless, the closing of domestic shops could highly affect the revenues of the company as above 90% of its shops are located domestically and closing those stores would ultimately decrease the earnings of the firm. Moreover, the company has a long term market position in US which can not be produced quickly in the new markets. The choice would help the business to expand in worldwide markets in addition to the removal of problems raised in its local markets associated with its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Exploration of brand-new worldwide markets.
• Boost in earnings from worldwide markets.
• Elimination of issues related to diversity.
• Earnings diversity.
• Action towards being a strong international brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Differences in cultures could caused a failure of the brand especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Idea Cellulars Advertising And Promotion Strategies Case Help Stores

Alternative 2 consists of the introduction of online market locations through creating a correct company's site. With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on might pose a serious risk to the marketplace share of business. Furthermore, the competitors are moving towards click and Recommendations of Idea Cellulars Advertising And Promotion Strategies Case Analysis shops with Gap presenting Piperline. This shift towards online markets might reduce the revenues for company. In this scenario the business might think about introducing Click and Recommendations of Idea Cellulars Advertising And Promotion Strategies Case Solution shops. These stores with a low requirement of funds to settle would allow the company to reach worldwide markets, without ending its domestic shops. The benefits and drawbacks of alternative 2 are provided as follows;

Pros:

• Low investment
• Minimizing competition hazard
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the marketplace position
• Removal of brand name Individuality
• Removal of the excellent shop experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could consider, is to broaden towards the international markets without closing its domestic stores that adds to the huge part of profits of the business. The advantages and disadvantages related to Alternative 3 are given below;

Pros:

• Lowering competitors danger
• Access to the world markets
• Increasing the size of customer base
• Large Earnings
• Exploration of new worldwide markets.
• Increase in profits from global markets.
• Profits diversification.
• Step towards being a strong worldwide brand.

Cons:

• Extension of issues related to diversity.
• Differences in cultures might led to a failure of the brand name particularly in Asian countries.
• Low incomes at preliminary levels.
• Increase in marketing expenses to get market share.



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