Recommendations of Icici Bank: Innovations In Microfinance Case Analysis

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Recommendations of Icici Bank: Innovations In Microfinance Case Study Analysis

On the basis of above internal and external analysis of the company along with the assessment of numerous alternatives, the company is advised to consider alternative 3. As alternative 3 would allow the business to broaden in international markets without any decrease in its regional incomes and any degeneration of its market position. The company could pursue alternative 1 which would allow the business to focus on prospective worldwide markets rather than the local markets however as the business is extremely dependent on the local markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decrease in company's income.

Aletrnative-1: Expanding International Brick and Recommendations of Icici Bank: Innovations In Microfinance Case Help Stores

The company has a long term market position in US which can not be produced soon in the new markets. The alternative would help the business to expand in worldwide markets along with the removal of concerns raised in its local markets related to its diversity.

Pros:

• Expedition of new global markets.
• Increase in revenue from global markets.
• Removal of problems associated with variety.
• Profits diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial incomes from the regional markets.
• Boost in competition.
• Differences in cultures might caused a failure of the brand name specifically in Asian countries.
• Low revenues at initial levels.
• Boost in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Icici Bank: Innovations In Microfinance Case Help Stores

Alternative 2 consists of the introduction of online market locations through producing an appropriate business's website. With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could present a severe hazard to the market share of company. Moreover, the rivals are shifting towards click and Recommendations of Icici Bank: Innovations In Microfinance Case Solution stores with Gap introducing Piperline. This shift towards online markets might minimize the earnings for business. In this scenario the company could think about presenting Click and Recommendations of Icici Bank: Innovations In Microfinance Case Solution stores. These stores with a low requirement of funds to settle would enable the company to reach international markets, without ending its domestic stores. The advantages and disadvantages of alternative 2 are offered as follows;

Pros:

• Low investment
• Reducing competitors danger
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Earnings
• Low Operating Expense
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Elimination of brand Individuality
• Removal of the fantastic store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might consider, is to expand towards the worldwide markets without closing its domestic shops that adds to the huge part of earnings of the business. The advantages and disadvantages related to Alternative 3 are offered below;

Pros:

• Reducing competition risk
• Access to the world markets
• Increasing the size of customer base
• Large Profits
• Expedition of new global markets.
• Increase in income from international markets.
• Revenue diversification.
• Action towards being a strong international brand.

Cons:

• Continuation of concerns connected to diversity.
• Distinctions in cultures might led to a failure of the brand specifically in Asian nations.
• Low profits at preliminary levels.
• Increase in marketing expenses to acquire market share.



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