Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Solution

Home >> Ibs Center For Management Research >> Icici Bank: Innovations In Microfinance >> Porter's 5 Forces analysis

Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Study Solution

A Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Help might be performed to design different techniques using the strengths of the business to get opportunities, conquer weaknesses and to reduce the dangers. It could likewise be utilized to evaluate that how specific weak points resist specific chances and increase the hazards. The techniques drafted using the Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Help are given as follows;
• Usage of strong worldwide brand position and financial resources in broadening towards prospective markets.
• Special brand name experience might assist the business to better position itself in brand-new markets.
• Resistance in expansion in the possible global markets encouraging diversity.
• High rates limits the growth in various Asian and African nations with low per capita earnings.
• Strong brand name recognition, non-traditional ways of marketing and the distinct brand name experience might be utilized to minimize the hazard from prospective customers.
• Rigorous look policies might resulted in the consumer shift towards Victoria with high social obligation.
• Restricted target markets might caused a decline in the total market share of the company.
These techniques could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Monetary analysis for Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Help could be performed to assess the availability of financial resources to the business that might be used in expansion towards international markets. The monetary position of the company might be assessed by using the information given in the case Exhibition 1. The ratios that might be considered in financial efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it could be seen that the business has an affordable financial performance with a ROE of 7.9% and a high sales growth of 18.4%. Although, a 4.3% net profit margin does not appears to be potential and the business should put efforts in increasing its profits in addition to lowering its operational expenses to increase its earnings margins.

Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Solution

Segmentation

Many of the business's Brick and Mortar stores are situated in United States consisting of above 500 shops in almost each of the state of US. The business has likewise a worldwide presence in 8 different countries with its greatest number of stores located in United Kingdom i.e. 21. The companyhas a total of 54 stores in international markets that is most likely the 10% of its shops in the US.

Targeting

The company targets its clothes brand to the young, tall and good-looking teens and kids that are considered to be cool. This targeting policy is accountable for various distinctions in the company connected to its rivals. For example, the company employs great looking men and women for its stores and follows a strict appearance policy to keep tourist attraction of attractive individuals towards its shops and provide a special brand experience.

Positioning

The company has placed its brand as a high-end brand name targeting only a particular market sector. The business with its non-traditional ways of marketing through models and representatives posters its brand image as a high-end clothing brand name targeted to the cool and attractive personalities in society. Although, this market position attracts numerous elite people towards the brand however it injures the company's position in various communities focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Icici Bank: Innovations In Microfinance Case Analysis deals with a lot of competition in the market with the existence of different number of rivals in the market. Space is also considered to be a possible competitor in regional as well as in international; markets as the business is considering to move in the global markets.



This is sample work and not applicable to real case study. Please place the order on the website to get your own originally done case solution.