Recommendations of Ibms Ecrm Initiatives Case Solution

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Recommendations of Ibms Ecrm Initiatives Case Study Solution

On the basis of above internal and external analysis of the company along with the assessment of different options, the company is suggested to think about alternative 3. As alternative 3 would enable the business to expand in international markets without any decrease in its regional profits and any degeneration of its market position. The business might pursue alternative 1 which would make it possible for the company to focus on prospective international markets rather than the local markets but as the business is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the significant decline in business's profits.

Aletrnative-1: Expanding International Brick and Recommendations of Ibms Ecrm Initiatives Case Solution Stores

Growth towards global markets through opening brand-new stores in other Europe and Asian countries with closing domestic shops is although a good option for increasing the worldwide presence of the company. However, the closing of domestic shops could extremely impact the profits of the company as above 90% of its shops lie locally and closing those stores would ultimately lower the revenues of the firm. Moreover, the business has a long term market position in United States which can not be created quickly in the new markets. The option would help the business to broaden in global markets along with the removal of problems raised in its regional markets related to its variety. The pros and Cons for Option 1 are listed below;

Pros:

• Expedition of brand-new global markets.
• Increase in revenue from international markets.
• Elimination of concerns connected to diversity.
• Profits diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of extensive revenues from the local markets.
• Increase in competition.
• Distinctions in cultures could caused a failure of the brand name particularly in Asian nations.
• Low revenues at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Ibms Ecrm Initiatives Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could posture a severe risk to the market share of business. In this situation the company might consider introducing Click and Recommendations of Ibms Ecrm Initiatives Case Analysis stores. These stores with a low requirement of funds to settle would allow the business to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Decreasing competition hazard
• Access to the world markets
• Expanding consumer base
• Easy to handle
• Big Revenues
• Low Operating Expense
• Easy brand-new market entrance

Cons:

• Hazard to the marketplace position
• Elimination of brand name Individuality
• Elimination of the terrific store experience.
• Risk of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business might think about, is to expand towards the global markets without closing its domestic shops that contributes to the major part of profits of the company. The advantages and disadvantages associated with Alternative 3 are offered below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding consumer base
• Large Earnings
• Expedition of brand-new international markets.
• Boost in profits from international markets.
• Income diversification.
• Step towards being a strong international brand name.

Cons:

• Extension of concerns related to variety.
• Distinctions in cultures could led to a failure of the brand name specifically in Asian countries.
• Low incomes at initial levels.
• Increase in marketing expenditures to get market share.



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