Recommendations of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Analysis

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Recommendations of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Solution

On the basis of above internal and external analysis of the company along with the evaluation of numerous alternatives, the company is recommended to consider alternative 3. As alternative 3 would allow the business to broaden in global markets without any decrease in its regional incomes and any degeneration of its market position. The business could pursue alternative 1 which would allow the business to focus on prospective global markets rather than the local markets however as the business is highly reliant on the regional markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the substantial decline in company's revenue.

Aletrnative-1: Expanding International Brick and Recommendations of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Help Stores

The company has a long term market position in United States which can not be generated quickly in the new markets. The option would assist the business to expand in international markets along with the elimination of problems raised in its regional markets related to its variety.

Pros:

• Expedition of new worldwide markets.
• Increase in profits from international markets.
• Removal of concerns connected to variety.
• Profits diversity.
• Step towards being a strong global brand name.

Cons:

• Loss of comprehensive incomes from the local markets.
• Boost in competitors.
• Distinctions in cultures might caused a failure of the brand name specifically in Asian countries.
• Low incomes at preliminary levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Help Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba and so on could position an extreme danger to the market share of business. In this circumstance the company could consider introducing Click and Recommendations of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Analysis shops. These shops with a low requirement of funds to settle would enable the business to reach international markets, without ending its domestic stores.

Pros:

• Low financial investment
• Decreasing competitors danger
• Access to the world markets
• Enlarging customer base
• Easy to handle
• Large Revenues
• Low Operating Costs
• Easy new market entryway

Cons:

• Risk to the market position
• Elimination of brand Originality
• Elimination of the excellent shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company might consider, is to expand towards the worldwide markets without closing its domestic stores that contributes to the major part of profits of the business. The advantages and disadvantages connected to Alternative 3 are given listed below;

Pros:

• Lowering competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Big Revenues
• Exploration of new worldwide markets.
• Increase in earnings from global markets.
• Earnings diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Extension of problems related to variety.
• Distinctions in cultures could caused a failure of the brand particularly in Asian countries.
• Low profits at preliminary levels.
• Increase in marketing expenditures to gain market share.



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