Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Solution

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Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Study Analysis

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Analysis might be performed to design various techniques using the strengths of the company to avail opportunities, overcome weak points and to decrease the dangers. It could also be utilized to evaluate that how certain weaknesses withstand certain opportunities and increase the dangers. The strategies drafted utilizing the Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Help are offered as follows;
• Usage of strong international brand name position and funds in expanding towards possible markets.
• Distinct brand name experience might assist the company to better position itself in new markets.
• Resistance in growth in the possible international markets encouraging diversity.
• High rates restricts the expansion in different Asian and African countries with low per capita earnings.
• Strong brand name recognition, non-traditional methods of marketing and the distinct brand name experience could be utilized to minimize the risk from potential customers.
• Rigorous look policies might caused the consumer shift towards Victoria with high social obligation.
• Limited target audience might caused a decline in the total market share of the company.
These strategies could assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Analysis might be carried out to evaluate the accessibility of financial resources to the company that could be used in expansion towards global markets. The financial position of the business could be evaluated by using the data given up the case Exhibit 1. The ratios that might be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it might be seen that the company has a reasonable financial performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not appears to be potential and the company needs to put efforts in increasing its profits along with lowering its functional costs to increase its earnings margins.

Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Solution

Segmentation

The segmentation analysis consists of the analysis of various company segments of the business in domestic and the worldwide, markets. The majority of the business's Physical stores lie in US consisting of above 500 stores in almost each of the state of US. The company has likewise a global presence in 8 various nations with its highest number of shops situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its stores in the United States. It indicates that bulk of the earnings of the business originated from the local markets. The business is considering to expand its shops into 7 more European and Asian countries. A chart showing the presence of the business in different global markets is given up the Appendix 2.

Targeting


The company targets its clothing brand name to the young, high and good-looking teens and kids that are considered to be cool. This targeting policy is responsible for different distinctions in the company connected to its competitors. The business hires excellent looking males and women for its stores and follows a strict appearance policy to keep attraction of attractive people towards its stores and offer an unique brand name experience.

Positioning


The business has placed its brand as a high-end brand targeting just a specific market section. The business with its non-traditional ways of marketing through designs and representatives posters its brand name image as a luxury clothes brand name targeted to the cool and good-looking personalities in society. Although, this market position brings in different elite individuals towards the brand name however it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of I-Mint - An Innovative Coalition Loyalty And Consumer Rewards Program In India Case Solution faces a lot of competition in the market with the presence of different number of competitors in the market. Gap is likewise considered to be a possible rival in local as well as in international; markets as the company is considering to shift in the global markets.



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