Recommendations of Hyundais Marketing Strategies In India Case Analysis

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Recommendations of Hyundais Marketing Strategies In India Case Study Help

On the basis of above internal and external analysis of the business together with the evaluation of different alternatives, the business is recommended to consider alternative 3. As alternative 3 would permit the company to expand in global markets with no reduction in its regional earnings and any wear and tear of its market position. By thinking about Alternative 3, the business might preserve its store experience and brand name individuality. However, it might likewise think about alternative 2 that could enable the business to access the markets with no possible financial investment. Although, the company could pursue alternative 1 which would make it possible for the company to focus on possible international markets instead of the local markets however as the business is extremely based on the local markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the significant decrease in business's income. The business is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Hyundais Marketing Strategies In India Case Help Stores

The business has a long term market position in United States which can not be created quickly in the brand-new markets. The alternative would assist the company to expand in worldwide markets along with the removal of problems raised in its regional markets related to its variety.

Pros:

• Exploration of brand-new global markets.
• Increase in revenue from international markets.
• Elimination of problems connected to variety.
• Income diversification.
• Action towards being a strong worldwide brand name.

Cons:

• Loss of comprehensive revenues from the local markets.
• Increase in competitors.
• Differences in cultures could resulted in a failure of the brand name particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Hyundais Marketing Strategies In India Case Solution Stores

With the increased trends towards online shopping, the online shops like Amazon, Alibaba etc. could position a severe threat to the market share of company. In this circumstance the business might think about presenting Click and Recommendations of Hyundais Marketing Strategies In India Case Analysis stores. These shops with a low requirement of funds to settle would enable the company to reach worldwide markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors threat
• Access to the world markets
• Expanding consumer base
• Easy to manage
• Big Revenues
• Low Operating Expense
• Easy new market entryway

Cons:

• Risk to the marketplace position
• Removal of brand Individuality
• Removal of the great store experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the international markets without closing its domestic shops that contributes to the major part of revenues of the business. The pros and cons connected to Alternative 3 are offered listed below;

Pros:

• Decreasing competition danger
• Access to the world markets
• Expanding customer base
• Big Profits
• Exploration of new worldwide markets.
• Boost in earnings from international markets.
• Profits diversity.
• Step towards being a strong worldwide brand name.

Cons:

• Continuation of problems associated with variety.
• Differences in cultures could caused a failure of the brand name particularly in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenditures to acquire market share.



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