Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Help

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Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Study Help

Porter's 5 Forces AnalysisA Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Help might be conducted to design numerous strategies using the strengths of the company to avail opportunities, overcome weak points and to decrease the risks. It could also be used to assess that how specific weaknesses resist particular opportunities and increase the threats. The techniques drafted using the Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Solution are given as follows;
• Utilization of strong global brand name position and funds in expanding towards prospective markets.
• Special brand experience might help out the company to much better position itself in new markets.
• Resistance in expansion in the prospective global markets encouraging variety.
• High rates limits the expansion in numerous Asian and African countries with low per capita earnings.
• Strong brand acknowledgment, non-traditional methods of marketing and the special brand name experience might be utilized to lower the threat from potential clients.
• Strict appearance policies might led to the customer shift towards Victoria with high social responsibility.
• Limited target markets might resulted in a decrease in the overall market share of the company.
These methods could help the company to improvise its market position and be at the leading position in the market.

Financial Analysis


Financial analysis for Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Help might be conducted to examine the accessibility of funds to the business that could be utilized in expansion towards international markets. The financial position of the business could be examined by using the data given in the case Exhibition 1. The ratios that could be considered in monetary performance analysis are given up the Table 1 below;

From the above Table 1, it could be seen that the company has a reasonable financial performance with a ROE of 7.9% and a high sales development of 18.4%. Although, a 4.3% net revenue margin does not seems to be potential and the business needs to put efforts in increasing its earnings along with lowering its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Analysis

Segmentation

Many of the business's Brick and Mortar shops are located in US consisting of above 500 shops in nearly each of the state of US. The company has also an international existence in 8 various nations with its greatest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 stores in worldwide markets that is probably the 10% of its stores in the US.

Targeting


The company targets its clothing brand name to the young, tall and good-looking teens and kids that are thought about to be cool. This targeting policy is accountable for various differences in the company connected to its rivals. The company employs great looking guys and women for its shops and follows a stringent look policy to keep destination of attractive individuals towards its stores and provide an unique brand name experience.

Positioning


The company has actually positioned its brand as a high-end brand targeting only a specific market sector. The company with its non-traditional ways of marketing through designs and agents posters its brand image as a high-end clothing brand targeted to the cool and attractive characters in society. This market position attracts various elite individuals towards the brand name however it hurts the company's position in numerous neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis


Porter's 5 Forces analysis of Human Resource Management: Best Practices At Marriott International Case Analysis deals with a lot of competitors in the market with the presence of numerous number of rivals in the market. Space is also considered to be a prospective rival in regional as well as in international; markets as the company is thinking about to shift in the global markets.



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