Recommendations of Harrahs Crm Strategy Case Help

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Recommendations of Harrahs Crm Strategy Case Study Solution

On the basis of above internal and external analysis of the company in addition to the examination of various options, the company is advised to think about alternative 3. As alternative 3 would permit the business to broaden in global markets with no decrease in its local earnings and any wear and tear of its market position. By thinking about Alternative 3, the business could preserve its store experience and brand name uniqueness. It might also think about alternative 2 that could allow the business to access the markets without any prospective investment. The company might pursue alternative 1 which would enable the business to focus on prospective global markets rather than the local markets but as the company is extremely reliant on the regional markets with 90% of its shops in the United States, there fore pursuing option 1 would result in the considerable decrease in business's profits. For that reason, the company is advised to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Harrahs Crm Strategy Case Help Stores

Growth towards international markets through opening brand-new stores in other Europe and Asian nations with closing domestic stores is although an excellent choice for increasing the international existence of the business. The closing of domestic shops might highly impact the earnings of the firm as above 90% of its stores are located domestically and closing those stores would ultimately lower the revenues of the firm. Furthermore, the company has a long term market position in United States which can not be created soon in the brand-new markets. The choice would help the business to expand in global markets along with the removal of issues raised in its regional markets connected to its diversity. The advantages and disadvantages for Option 1 are listed below;

Pros:

• Expedition of new international markets.
• Increase in revenue from worldwide markets.
• Elimination of concerns associated with diversity.
• Earnings diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of substantial revenues from the regional markets.
• Boost in competitors.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian countries.
• Low earnings at preliminary levels.
• Boost in marketing expenses to gain market share.

Alternative-2: Introduction of Click and Recommendations of Harrahs Crm Strategy Case Help Stores

With the increased patterns towards online shopping, the online shops like Amazon, Alibaba and so on might posture a serious threat to the market share of company. In this scenario the company might consider presenting Click and Recommendations of Harrahs Crm Strategy Case Analysis shops. These shops with a low requirement of funds to settle would enable the business to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competition risk
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Large Revenues
• Low Operating Expense
• Easy new market entrance

Cons:

• Threat to the marketplace position
• Elimination of brand Individuality
• Elimination of the great store experience.
• Danger of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the business might think about, is to expand towards the international markets without closing its domestic stores that contributes to the major part of incomes of the company. The benefits and drawbacks related to Alternative 3 are offered listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Enlarging consumer base
• Large Incomes
• Expedition of new international markets.
• Boost in income from global markets.
• Revenue diversification.
• Step towards being a strong global brand.

Cons:

• Continuation of concerns associated with variety.
• Distinctions in cultures might led to a failure of the brand name especially in Asian nations.
• Low profits at initial levels.
• Increase in marketing expenses to gain market share.



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