Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Analysis

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Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Study Analysis

A Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Solution could be performed to design numerous strategies using the strengths of the company to avail chances, conquer weak points and to reduce the threats. It might also be used to evaluate that how certain weaknesses resist particular opportunities and increase the hazards. The strategies prepared utilizing the Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Analysis are offered as follows;
• Utilization of strong international brand position and financial resources in broadening towards possible markets.
• Special brand experience might help out the business to much better position itself in new markets.
• Resistance in expansion in the possible worldwide markets encouraging variety.
• High prices restricts the growth in various Asian and African nations with low per capita income.
• Strong brand acknowledgment, non-traditional methods of marketing and the distinct brand experience could be utilized to reduce the threat from possible clients.
• Rigorous look policies could caused the consumer shift towards Victoria with high social obligation.
• Restricted target audience could led to a decrease in the overall market share of the company.
These methods might assist the business to improvise its market position and be at the leading position in the market.

Financial Analysis

Financial analysis for Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Solution could be carried out to examine the availability of financial resources to the business that might be made use of in growth towards worldwide markets. The financial position of the business could be evaluated by utilizing the information given up the case Display 1. The ratios that could be considered in monetary efficiency analysis are given up the Table 1 listed below;

From the above Table 1, it might be seen that the business has a sensible monetary performance with a ROE of 7.9% and a high sales development of 18.4%. A 4.3% net revenue margin does not seems to be prospective and the business must put efforts in increasing its incomes along with decreasing its functional expenses to increase its revenue margins.

Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Analysis

Segmentation

The division analysis includes the analysis of various business sectors of the company in domestic and the worldwide, markets. The majority of the company's Brick and Mortar shops lie in United States consisting of above 500 stores in almost each of the state of United States. The business has also an international existence in 8 different nations with its highest number of stores situated in United Kingdom i.e. 21. The companyhas a total of 54 shops in international markets that is most likely the 10% of its shops in the US. It implies that majority of the incomes of the company come from the local markets. The business is considering to broaden its stores into 7 more European and Asian countries. A chart revealing the presence of the company in different international markets is given up the Appendix 2.

Targeting

The business targets its clothing brand to the young, high and good-looking teenagers and kids that are considered to be cool. This targeting policy is responsible for numerous distinctions in the business connected to its competitors. For instance, the business hires good looking men and women for its shops and follows a rigorous appearance policy to maintain tourist attraction of good-looking individuals towards its shops and supply a special brand experience.

Positioning

The business has actually positioned its brand name as a high-end brand targeting just a specific market segment. The company with its non-traditional ways of marketing through designs and representatives posters its brand image as a high-end clothing brand name targeted to the cool and good-looking characters in society. This market position attracts numerous elite people towards the brand name but it harms the business's position in different neighborhoods focused at the equality in society.

External Analysis

Competitor Analysis

Porter's 5 Forces analysis of Handms Supply Chain Management Practices Case Solution faces a lot of competition in the market with the existence of numerous number of rivals in the market. Gap is likewise considered to be a prospective rival in regional as well as in international; markets as the business is considering to move in the global markets.



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