Recommendations of Haldirams Group: Seeking The Right Marketing Mix Case Help

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Recommendations of Haldirams Group: Seeking The Right Marketing Mix Case Study Help

On the basis of above internal and external analysis of the business along with the examination of numerous options, the company is advised to think about alternative 3. As alternative 3 would allow the company to broaden in global markets without any decrease in its regional revenues and any wear and tear of its market position. By thinking about Alternative 3, the business could keep its store experience and brand name uniqueness. It could likewise consider alternative 2 that might allow the business to access the markets without any potential investment. The business might pursue alternative 1 which would make it possible for the company to focus on potential global markets rather than the local markets however as the business is extremely reliant on the local markets with 90% of its stores in the United States, there fore pursuing option 1 would result in the considerable decline in company's profits. The company is suggested to consider alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Haldirams Group: Seeking The Right Marketing Mix Case Help Stores

The company has a long term market position in United States which can not be produced soon in the brand-new markets. The option would help the company to broaden in worldwide markets along with the removal of concerns raised in its local markets related to its variety.

Pros:

• Expedition of new international markets.
• Boost in profits from worldwide markets.
• Removal of problems related to diversity.
• Income diversity.
• Action towards being a strong international brand.

Cons:

• Loss of extensive profits from the local markets.
• Boost in competition.
• Differences in cultures could caused a failure of the brand name especially in Asian countries.
• Low profits at initial levels.
• Boost in marketing expenses to get market share.

Alternative-2: Introduction of Click and Recommendations of Haldirams Group: Seeking The Right Marketing Mix Case Help Stores

Alternative 2 includes the intro of online market locations through producing a proper business's site. With the increased patterns towards online shopping, the online shops like Amazon, Alibaba etc. might posture a severe risk to the market share of company. The rivals are moving towards click and Recommendations of Haldirams Group: Seeking The Right Marketing Mix Case Solution stores with Space introducing Piperline. This shift towards online markets might lower the revenues for business. In this circumstance the company could consider introducing Click and Recommendations of Haldirams Group: Seeking The Right Marketing Mix Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach international markets, without ending its domestic shops. The benefits and drawbacks of option 2 are given as follows;

Pros:

• Low financial investment
• Lowering competition hazard
• Access to the world markets
• Increasing the size of customer base
• Easy to manage
• Large Profits
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the marketplace position
• Removal of brand name Originality
• Elimination of the great shop experience.
• Risk of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the company could think about, is to broaden towards the international markets without closing its domestic stores that contributes to the major part of revenues of the business. The pros and cons connected to Alternative 3 are given below;

Pros:

• Minimizing competition threat
• Access to the world markets
• Expanding consumer base
• Large Revenues
• Exploration of brand-new international markets.
• Boost in profits from worldwide markets.
• Income diversity.
• Action towards being a strong worldwide brand name.

Cons:

• Continuation of concerns associated with diversity.
• Distinctions in cultures might led to a failure of the brand especially in Asian nations.
• Low revenues at preliminary levels.
• Increase in marketing expenses to gain market share.



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