Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Help

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Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Study Analysis

Political Factor:

Pestel Analysis In the year 2011 and 2012, the corporate tax rate, business tax rate and basic tax rate had decreased which eventually had an effect on the development of business revenues. This unexpected development in profits will eventually increase the charitable activities in Canada in order to improve the company image and to promote himself in an ethical method.

Economical Factor:

Due to the international monetary crises in the year 2008 and 2009, the comparative development of Gross Domestic Product (GDP) rate in Canada had decreased in the year 2012 form the year 2011. This declined does not provide the decrease in the per capita income of Canadian people in the year 2012 from the year 2011 however the growth in per capita earnings have increased in decreasing way which might not be the factor to the decrease in charitable activities due to the fact that the per capita earnings had actually grown in 2012 in comparison of 2011.

Social Factor:

As it has actually been chosen that the Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Analysis will now target the primary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged in between 9 to 17 years old, their income is very low as they are dependent upon their moms and dads, enjoyed the frozen deals with and interested to supply the important contributions for the much better health of Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Solution of Canada.

Technological Factor:

Due to the technological development in Canada, the small and business services will produce more in less expense which eventually lead towards the expense saving leading to more profits and margins which might lead towards the more involvement in the charitable activities and a yearly event such as Miracle Treat Day in orderto provide the important donations for the much better health of Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Analysis of Canada.

Strategies:

There are 4 alternative techniques whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:

The crucial problems facing by the business relate to the
1. Time restriction of 3 months to make and carry out the method in Toronto, Canada
2. A continuous decrease in the collection of donations on yearly basis
3. A decrease in the per shop earnings in Toronto which have stopped working to raise contributions from here
4. A primary focus of Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Analysis Structure is towards the advancement ofloyalty programs and the structure of consumer relationships with prospective customers of Miracle Reward Day
5. Some franchise owners are disappointing their willingness to take part in a yearly occasion day due to the think that their involvement in Miracle Reward Day are resulting in the decrease of the earnings together with the not any major modification prior to and after profits of their firms and services

PEST Analysis:

1. Franchise Rewards: By providing the rewards to franchise owners, the hospital will be able to raise as much funds as possible to be produced through an annual occasion named Miracle Treat Day.
For this purpose, the hospital must start the Prize contest such as the top place prizeon the basis of the highest contribution, second place prizeon the basis of the 2nd greatest donation, third place prize on the basis of the 3rd greatest donation, and far more. These rewards will inspire the franchise owners to get involved more in the charitable activities in an annual event of Wonder Reward Day.
2. Loyalty Card: In order to establish and keep more faithful consumers for Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Help to provide the important contributions for the better health of Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Solution of Canada, the hospital must create the loyalty card program for the blizzards to recognized commitment in clients.
3. Schools: For the function to get the fast boost in variety of donations from the area of Toronto, hospital needs to include the number of schools located in Toronto to participate inan annual event such as Wonder Treat Dayto provide the valuable contributions for the better health of Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Solution of Canada.
Email Marketing: Using Email marketing must be implemented by the hospital to catch the variety of schools and franchise owners to participate in an annual occasion such as Wonder Treat Dayto provide the valuable contributions for the much better health of Pestel Analysis of Haldirams Group: Seeking The Right Marketing Mix Case Solution of Canada.

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