Recommendations of Haldirams Group Seeking The Right Marketing Mix Case Analysis

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Recommendations of Haldirams Group Seeking The Right Marketing Mix Case Study Help

On the basis of above internal and external analysis of the business in addition to the examination of different options, the company is advised to consider alternative 3. As alternative 3 would allow the business to broaden in global markets without any decrease in its local revenues and any degeneration of its market position. By considering Alternative 3, the company could keep its store experience and brand originality. However, it might also consider alternative 2 that might allow the company to access the marketplaces without any potential financial investment. The business could pursue alternative 1 which would make it possible for the business to focus on prospective international markets rather than the local markets however as the company is extremely reliant on the regional markets with 90% of its stores in the US, there fore pursuing alternative 1 would result in the significant decrease in business's income. For that reason, the business is recommended to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Haldirams Group Seeking The Right Marketing Mix Case Solution Stores

The company has a long term market position in US which can not be created soon in the new markets. The alternative would help the business to broaden in international markets along with the elimination of problems raised in its local markets related to its diversity.

Pros:

• Exploration of brand-new global markets.
• Boost in income from worldwide markets.
• Elimination of issues related to variety.
• Revenue diversification.
• Action towards being a strong international brand name.

Cons:

• Loss of extensive earnings from the local markets.
• Increase in competitors.
• Differences in cultures could caused a failure of the brand name specifically in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to get market share.

Alternative-2: Introduction of Click and Recommendations of Haldirams Group Seeking The Right Marketing Mix Case Help Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba etc. could position a serious hazard to the market share of company. In this circumstance the company might consider presenting Click and Recommendations of Haldirams Group Seeking The Right Marketing Mix Case Help stores. These stores with a low requirement of funds to settle would make it possible for the company to reach worldwide markets, without ending its domestic stores.

Pros:

• Low investment
• Reducing competitors hazard
• Access to the world markets
• Increasing the size of consumer base
• Easy to manage
• Big Revenues
• Low Operating Costs
• Easy new market entrance

Cons:

• Threat to the market position
• Elimination of brand name Individuality
• Elimination of the fantastic store experience.
• Danger of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another alternative that the company could consider, is to broaden towards the worldwide markets without closing its domestic stores that adds to the major part of revenues of the business. The pros and cons related to Alternative 3 are offered below;

Pros:

• Decreasing competition hazard
• Access to the world markets
• Expanding consumer base
• Large Profits
• Exploration of new international markets.
• Increase in revenue from global markets.
• Profits diversity.
• Action towards being a strong international brand name.

Cons:

• Extension of concerns related to diversity.
• Differences in cultures might caused a failure of the brand particularly in Asian countries.
• Low earnings at preliminary levels.
• Increase in marketing expenses to acquire market share.



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