Recommendations of Haiers Marketing Strategies In India Case Help

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Recommendations of Haiers Marketing Strategies In India Case Study Analysis

On the basis of above internal and external analysis of the business in addition to the examination of different options, the business is suggested to think about alternative 3. As alternative 3 would allow the company to expand in international markets without any reduction in its local profits and any deterioration of its market position. By thinking about Alternative 3, the business could keep its store experience and brand individuality. It could likewise think about alternative 2 that could permit the company to access the markets without any possible financial investment. Although, the company could pursue alternative 1 which would make it possible for the business to concentrate on potential international markets rather than the local markets however as the business is extremely depending on the regional markets with 90% of its stores in the US, there fore pursuing option 1 would lead to the significant decrease in business's profits. Therefore, the company is suggested to think about alternative 3.

Aletrnative-1: Expanding International Brick and Recommendations of Haiers Marketing Strategies In India Case Solution Stores

Expansion towards international markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a good option for increasing the worldwide existence of the business. Nevertheless, the closing of domestic stores might extremely affect the revenues of the firm as above 90% of its shops are located domestically and closing those shops would ultimately lower the incomes of the company. Additionally, the business has a long term market position in US which can not be created quickly in the brand-new markets. The option would assist the company to expand in international markets along with the removal of concerns raised in its regional markets connected to its variety. The advantages and disadvantages for Option 1 are noted below;

Pros:

• Expedition of brand-new worldwide markets.
• Increase in earnings from worldwide markets.
• Removal of concerns associated with diversity.
• Revenue diversity.
• Step towards being a strong international brand name.

Cons:

• Loss of comprehensive revenues from the regional markets.
• Boost in competitors.
• Differences in cultures could led to a failure of the brand particularly in Asian nations.
• Low profits at initial levels.
• Boost in marketing expenditures to gain market share.

Alternative-2: Introduction of Click and Recommendations of Haiers Marketing Strategies In India Case Solution Stores

With the increased patterns towards online shopping, the online stores like Amazon, Alibaba and so on might position a serious threat to the market share of business. In this scenario the business could think about introducing Click and Recommendations of Haiers Marketing Strategies In India Case Analysis shops. These shops with a low requirement of funds to settle would make it possible for the company to reach global markets, without ending its domestic shops.

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Expanding customer base
• Easy to manage
• Big Incomes
• Low Operating Costs
• Easy new market entrance

Cons:

• Risk to the market position
• Removal of brand name Individuality
• Removal of the fantastic shop experience.
• Threat of decline in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another choice that the business could consider, is to broaden towards the worldwide markets without closing its domestic stores that contributes to the major part of earnings of the business. The benefits and drawbacks connected to Alternative 3 are provided listed below;

Pros:

• Decreasing competition threat
• Access to the world markets
• Expanding customer base
• Large Incomes
• Exploration of brand-new international markets.
• Boost in earnings from global markets.
• Earnings diversification.
• Action towards being a strong global brand name.

Cons:

• Continuation of issues connected to variety.
• Distinctions in cultures could resulted in a failure of the brand specifically in Asian nations.
• Low incomes at preliminary levels.
• Increase in marketing expenditures to get market share.



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