Recommendations of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Solution

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Recommendations of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Study Solution

On the basis of above internal and external analysis of the company along with the examination of numerous alternatives, the business is suggested to consider alternative 3. As alternative 3 would allow the business to expand in global markets without any reduction in its local revenues and any deterioration of its market position. The business could pursue alternative 1 which would make it possible for the business to focus on potential international markets rather than the local markets however as the company is highly dependent on the local markets with 90% of its shops in the US, there fore pursuing option 1 would result in the substantial decrease in business's earnings.

Aletrnative-1: Expanding International Brick and Recommendations of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Analysis Stores

Expansion towards international markets through opening new shops in other Europe and Asian countries with closing domestic stores is although a good alternative for increasing the worldwide presence of the company. However, the closing of domestic shops might extremely impact the incomes of the firm as above 90% of its stores are located domestically and closing those stores would ultimately reduce the incomes of the company. The business has a long term market position in US which can not be created soon in the brand-new markets. The choice would assist the company to broaden in international markets together with the removal of issues raised in its local markets connected to its diversity. The pros and Cons for Alternative 1 are noted below;

Pros:

• Exploration of new international markets.
• Increase in profits from global markets.
• Removal of problems related to variety.
• Revenue diversification.
• Action towards being a strong worldwide brand.

Cons:

• Loss of extensive incomes from the regional markets.
• Increase in competitors.
• Distinctions in cultures could resulted in a failure of the brand name particularly in Asian nations.
• Low earnings at initial levels.
• Increase in marketing expenditures to acquire market share.

Alternative-2: Introduction of Click and Recommendations of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Analysis Stores

Alternative 2 includes the introduction of online market locations through producing a correct company's website. With the increased trends towards online shopping, the online stores like Amazon, Alibaba and so on could present an extreme threat to the market share of company. The competitors are moving towards click and Recommendations of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Solution shops with Gap presenting Piperline. This shift towards online markets could decrease the incomes for business. In this scenario the company could think about introducing Click and Recommendations of Grameen Banks Village Phone Initiative: Connecting Rural Bangladesh To The World Case Help stores. These shops with a low requirement of funds to settle would allow the business to reach international markets, without ending its domestic stores. The advantages and disadvantages of option 2 are provided as follows;

Pros:

• Low financial investment
• Lowering competitors risk
• Access to the world markets
• Increasing the size of customer base
• Easy to handle
• Large Incomes
• Low Operating Costs
• Easy new market entryway

Cons:

• Danger to the marketplace position
• Removal of brand Originality
• Removal of the great shop experience.
• Threat of decrease in elite sales.

Alternative-3: Expansion towards International Markets Without closing Domestic Stores

Another option that the business could think about, is to broaden towards the global markets without closing its domestic stores that contributes to the huge part of earnings of the business. The advantages and disadvantages associated with Alternative 3 are offered listed below;

Pros:

• Reducing competitors danger
• Access to the world markets
• Expanding customer base
• Large Earnings
• Exploration of brand-new international markets.
• Increase in revenue from global markets.
• Income diversification.
• Action towards being a strong global brand.

Cons:

• Continuation of problems associated with variety.
• Differences in cultures might resulted in a failure of the brand specifically in Asian countries.
• Low revenues at preliminary levels.
• Boost in marketing expenses to gain market share.



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